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Power relations within brand management: the challenge of social media

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  • Shirley Leitch
  • Elizabeth Merlot

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  • Shirley Leitch & Elizabeth Merlot, 2018. "Power relations within brand management: the challenge of social media," Journal of Brand Management, Palgrave Macmillan, vol. 25(2), pages 85-92, March.
    • Handle: RePEc:pal:jobman:v:25:y:2018:i:2:d:10.1057_s41262-017-0081-1
    DOI: 10.1057/s41262-017-0081-1
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    References listed on IDEAS

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    1. Stewart Clegg & David Courpasson & Nelson Phillips, 2006. "Power and organizations," Post-Print hal-02298067, HAL.
    2. Lee, Jung Eun & Watkins, Brandi, 2016. "YouTube vloggers' influence on consumer luxury brand perceptions and intentions," Journal of Business Research, Elsevier, vol. 69(12), pages 5753-5760.
    3. Erin Willis & Ye Wang, 2016. "Blogging the brand: Meaning transfer and the case of Weight Watchers’ online community," Journal of Brand Management, Palgrave Macmillan, vol. 23(4), pages 457-471, July.
    4. Salim L Azar & Joana César Machado & Leonor Vacas-de-Carvalho & Ana Mendes, 2016. "Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions," Journal of Brand Management, Palgrave Macmillan, vol. 23(2), pages 153-178, March.
    5. Jeacle, Ingrid & Carter, Chris, 2011. "In TripAdvisor we trust: Rankings, calculative regimes and abstract systems," Accounting, Organizations and Society, Elsevier, vol. 36(4), pages 293-309.
    6. Mary Beth Pinto & Arpan Yagnik, 2017. "Fit for life: A content analysis of fitness tracker brands use of Facebook in social media marketing," Journal of Brand Management, Palgrave Macmillan, vol. 24(1), pages 49-67, January.
    7. Manfred Bruhn & Verena Schoenmueller & Daniela B. Schäfer, 2012. "Are social media replacing traditional media in terms of brand equity creation?," Management Research Review, Emerald Group Publishing Limited, vol. 35(9), pages 770-790, August.
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    Cited by:

    1. Hemant C. Sashittal & Avan R. Jassawalla, 0. "The personal influence of Instagram bloggers on consumer–brand interactions: brands as tribal artifacts," Journal of Brand Management, Palgrave Macmillan, vol. 0, pages 1-12.
    2. Shaun M. Powell, 2018. "Journal of Brand Management: year end review 2018," Journal of Brand Management, Palgrave Macmillan, vol. 25(6), pages 494-499, November.
    3. Rybaczewska Maria & Chesire Betty Jebet & Sparks Leigh, 2020. "YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour," Journal of Intercultural Management, Sciendo, vol. 12(3), pages 117-140, September.
    4. Hemant C. Sashittal & Avan R. Jassawalla, 2020. "The personal influence of Instagram bloggers on consumer–brand interactions: brands as tribal artifacts," Journal of Brand Management, Palgrave Macmillan, vol. 27(6), pages 679-690, November.

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