Factors Affecting Sales at Farmers' Markets: An Iowa Study
The 180 farmers' markets operating in a range of urban to rural communities in Iowa provide a useful setting to evaluate factors affecting sales at these markets. Higher average sales at markets tended to be associated with urban and higher income areas. Only 30% of vendors reported sales greater than $5,000, mostly in the produce category. Copyright 2008, Oxford University Press.
Volume (Year): 30 (2008)
Issue (Month): 1 ()
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