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Factors Affecting Sales at Farmers' Markets: An Iowa Study

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  • Theresa Varner
  • Daniel Otto

Abstract

The 180 farmers' markets operating in a range of urban to rural communities in Iowa provide a useful setting to evaluate factors affecting sales at these markets. Higher average sales at markets tended to be associated with urban and higher income areas. Only 30% of vendors reported sales greater than $5,000, mostly in the produce category. Copyright 2008, Oxford University Press.

Suggested Citation

  • Theresa Varner & Daniel Otto, 2008. "Factors Affecting Sales at Farmers' Markets: An Iowa Study," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 30(1), pages 176-189.
  • Handle: RePEc:oup:revage:v:30:y:2008:i:1:p:176-189
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    File URL: http://hdl.handle.net/10.1111/j.1467-9353.2007.00398.x
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    Cited by:

    1. Hughes, David W. & Isengildina-Massa, Olga, 2015. "The economic impact of farmers’ markets and a state level locally grown campaign," Food Policy, Elsevier, vol. 54(C), pages 78-84.
    2. Murakami, Tomoaki & Nakajima, Shinsaku & Takahashi, Taro & Nishihara, Yukinaga & Imai, Asako & Kikushima, Ryousuke & Sato, Takeshi, 2014. "Spatially Varying Impacts of Farmers Markets on Agricultural Land Use," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 170668, Agricultural and Applied Economics Association.
    3. Uematsu, Hiroki & Mishra, Ashok K., 2011. "Use of Direct Marketing Strategies by Farmers and Their Impact on Farm Business Income," Agricultural and Resource Economics Review, Cambridge University Press, vol. 40(01), pages 1-19, April.
    4. repec:gam:jsusta:v:9:y:2017:i:11:p:1958-:d:116729 is not listed on IDEAS
    5. repec:gam:jagris:v:8:y:2018:i:1:p:10-:d:125924 is not listed on IDEAS
    6. Chen, Lijun & Parcell, Joe & Moreland, Jill, 2016. "Consumer Preference for Sampling at Farmers Markets," 2016 Annual Meeting, February 6-9, 2016, San Antonio, Texas 230054, Southern Agricultural Economics Association.

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