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Comparison of Diffusion in Telecommunications in the BRICS Economies

Author

Listed:
  • Mihir Dash

    (Alliance University, India)

  • Anuloma Tripathy

    (Alliance University, India)

  • D. Shobha

    (Alliance University, India)

  • Greeshma Ramesh

    (Alliance University, India)

  • Abhiyank Verma

    (Alliance University, India)

  • K. Sriharsha

    (Alliance University, India)

Abstract

This study examines and compares the growth of telecommunications in the BRICS economies using the Bass model for diffusion of innovations. The study proposes an extension of the Bass model, incorporating repeat purchase, network effects, and customer attrition. The results of the study indicate that the diffusion of telecommunications in the BRICS markets is predominantly due to pure imitation, repeat purchase, and network effects. The Chinese market is exceptional, in that it is affected by innovation, imitation, and network effects, but with seemingly unlimited market potential. The model can be extended further to examine the role of other external factors on the diffusion of telecommunications.

Suggested Citation

  • Mihir Dash & Anuloma Tripathy & D. Shobha & Greeshma Ramesh & Abhiyank Verma & K. Sriharsha, 2016. "Comparison of Diffusion in Telecommunications in the BRICS Economies," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 5(4), pages 229-235, November.
  • Handle: RePEc:ods:journl:v:5:y:2016:i:4:p:229-235
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    References listed on IDEAS

    as
    1. John A. Norton & Frank M. Bass, 1987. "A Diffusion Theory Model of Adoption and Substitution for Successive Generations of High-Technology Products," Management Science, INFORMS, vol. 33(9), pages 1069-1086, September.
    2. Xiaosong Zheng, 2014. "Factors Influencing Location Selection in Inward Foreign Direct Investment to China," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 3(1), pages 41-51.
    3. Frank M. Bass & Trichy V. Krishnan & Dipak C. Jain, 1994. "Why the Bass Model Fits without Decision Variables," Marketing Science, INFORMS, vol. 13(3), pages 203-223.
    4. Frank M. Bass, 1969. "A New Product Growth for Model Consumer Durables," Management Science, INFORMS, vol. 15(5), pages 215-227, January.
    5. Vijay Mahajan & Eitan Muller & Frank M. Bass, 1995. "Diffusion of New Products: Empirical Generalizations and Managerial Uses," Marketing Science, INFORMS, vol. 14(3_supplem), pages 79-88.
    6. Johan van Rooyen, 2014. "Human Capital, Skills and Talent Development in South African Agribusiness," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 3(3), pages 179-182.
    7. Mihir Dash & Shyam Lal Dev Pandey, 2016. "Efficiency Measurement for MFIs in India Using the Control-Efficiency Model," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 5(3), pages 156-161, August.
    8. Vera Belaya & Jon Henrich Hanf, 2012. "Foreign direct investments as agents of change for Russian agrifood business," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 1(3), pages 312-318.
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