Consumers' Decision-Making in Online Grocery Shopping: the Impact of Services Offered and Delivery Conditions
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DOI: 10.11118/actaun201866051239
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- Katherine Milkman & Todd Rogers & Max Bazerman, 2010. "I’ll have the ice cream soon and the vegetables later: A study of online grocery purchases and order lead time," Marketing Letters, Springer, vol. 21(1), pages 17-35, March.
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Keywords
online grocery shopping; e-commerce; decision-making process; consumer behaviour; marketing strategy; services; delivery conditions;All these keywords.
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