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Environmental Concerns and the Role Played by Civic Moral Disengagement and Time Perspective: a Pilot Experimental Study

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  • Alexandra Maftei

    ("Alexandru Ioan Cuza" University, Faculty of Psychology and Educational Sciences, Iasi, Romania)

  • Andrei-Corneliu Holman

    ("Alexandru Ioan Cuza" University, Faculty of Psychology and Educational Sciences, Iasi, Romani)

Abstract

In the present exploratory study, our primary aim was to explore whether knowledge about the fast-fashion industry's harmful effects would significantly impact participants' shopping intentions (i.e., eco or fast-fashion items products). Using an experimental approach, we created a virtual clothing shop and allowed participants to win, through a raffle, the contents of their shopping carts. Participants in the experimental group watched a video about the adverse environmental consequences of the fast-fashion industry. In contrast, in the control group, we used a neutral video describing various technical marketing strategies. In the experimental condition, participants chose more eco-friendly products) compared to the control. However, there were no significant differences between the two groups in terms of fast-fashion consumption behaviors, i.e., the choices of buying fast-fashion items. We also found several significant associations between participants' general concern for the environment, consideration of future consequences, civic moral disengagement, and consumption behaviors (buying eco or fast-fashion items following the experimental procedure). Results are discussed concerning their practical implications for sustainable citizenship participation and sustainable education.

Suggested Citation

  • Alexandra Maftei & Andrei-Corneliu Holman, 2021. "Environmental Concerns and the Role Played by Civic Moral Disengagement and Time Perspective: a Pilot Experimental Study," Postmodern Openings, Editura Lumen, Department of Economics, vol. 12(1Sup1), pages 54-70, April.
    • Handle: RePEc:lum:rev3rl:v:12:y:2021:i:1sup1:p:54-70
    DOI: https://doi.org/10.18662/po/12.1Sup1/271
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    References listed on IDEAS

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    1. Lynn, Peter, 2014. "Distinguishing dimensions of pro-environmental behaviour," ISER Working Paper Series 2014-19, Institute for Social and Economic Research.
    2. Albert Bandura, 2007. "Impeding ecological sustainability through selective moral disengagement," International Journal of Innovation and Sustainable Development, Inderscience Enterprises Ltd, vol. 2(1), pages 8-35.
    3. Marcus Haward, 2018. "Plastic pollution of the world’s seas and oceans as a contemporary challenge in ocean governance," Nature Communications, Nature, vol. 9(1), pages 1-3, December.
    4. Diamantopoulos, Adamantios & Schlegelmilch, Bodo B. & Sinkovics, Rudolf R. & Bohlen, Greg M., 2003. "Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation," Journal of Business Research, Elsevier, vol. 56(6), pages 465-480, June.
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    More about this item

    Keywords

    fast-fashion; environmental concern; time perspective; moral disengagement;
    All these keywords.

    JEL classification:

    • H0 - Public Economics - - General
    • I2 - Health, Education, and Welfare - - Education
    • O0 - Economic Development, Innovation, Technological Change, and Growth - - General

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