IDEAS home Printed from https://ideas.repec.org/a/lrc/larrss/v3y2018i1p26-39.html
   My bibliography  Save this article

Understanding the Intended Image of Public Secondary Grammar Schools in the South West Region of Cameroon

Author

Listed:
  • Nengieh Lizzie Wantchami

    (Department of Journalism and Mass Communication, Department of Educational Foundations and Administration,University of Buea,Cameroon.)

Abstract

School administrators are the backbone of a successful school culture. Successful schools are a reflection of the leadership in place which is an indication of the vision, mission, values and core competencies thereof. The purpose of this qualitative study is to investigate the intended image of public secondary grammar schools in the South West Region of Cameroon. 20 school administrators are purposively and conveniently sampled with an open ended questionnaire from the six divisions of the region. The data collected are analysed qualitatively using thematic analysis. According to the results of this study, school administrators cite morality and poor results as crucialfactors that degrade the image of public secondary grammar schools. Results further explain that the school administrators of these schools are striving for excellence as they cite morality which is the backbone for personal growth and human relations as the key vision, mission, value and core competencies of their schools followed by academic excellence. Other areas school administrators mention include: competence, talent creation, coercive workforce and building citizenship.

Suggested Citation

  • Nengieh Lizzie Wantchami, 2018. "Understanding the Intended Image of Public Secondary Grammar Schools in the South West Region of Cameroon," Review of Social Sciences, LAR Center Press, vol. 3(1), pages 26-39, January.
  • Handle: RePEc:lrc:larrss:v:3:y:2018:i:1:p:26-39
    as

    Download full text from publisher

    File URL: https://www.socialsciencejournal.org/index.php/site/article/view/117/59
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Guillaume Soenen & J. Balmer, 1999. "The ACID test of corporate identity management," Post-Print hal-02312896, HAL.
    2. O. Stanley Ehiane, 2014. "Discipline and Academic Performance (A Study of Selected secondary Schools in Lagos, Nigeria)," International Journal of Academic Research in Progressive Education and Development, Human Resource Management Academic Research Society, International Journal of Academic Research in Progressive Education and Development, vol. 3(1), pages 181-194, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Zne-Jung Lee & Hsiang Huang & Chou-Yuan Lee & Yi-Huo Jiang & Chun-Yen Chang, 2019. "A Study on the Sustainable Development for Senior Learners," Sustainability, MDPI, vol. 11(22), pages 1-9, November.
    2. Russell Abratt & Michela Mingione, 2017. "Corporate identity, strategy and change," Journal of Brand Management, Palgrave Macmillan, vol. 24(2), pages 129-139, March.
    3. Hutchinson, Michael & Bennett, Gregg, 2012. "Core values brand building in sport: Stakeholder attitudes towards intercollegiate athletics and university brand congruency," Sport Management Review, Elsevier, vol. 15(4), pages 434-447.
    4. Andrea Stanaland & May Lwin & Patrick Murphy, 2011. "Consumer Perceptions of the Antecedents and Consequences of Corporate Social Responsibility," Journal of Business Ethics, Springer, vol. 102(1), pages 47-55, August.
    5. Grahame R. Dowling & Tayo Otubanjo, 2011. "Corporate and organizational identity: two sides of the same coin," AMS Review, Springer;Academy of Marketing Science, vol. 1(3), pages 171-182, December.
    6. John Balmer & Kyoko Fukukawa & Edmund Gray, 2007. "The Nature and Management of Ethical Corporate Identity: A Commentary on Corporate Identity, Corporate Social Responsibility and Ethics," Journal of Business Ethics, Springer, vol. 76(1), pages 7-15, November.
    7. Laurence Romani & Betina Szkudlarek, 2014. "The Struggles of the Interculturalists: Professional Ethical Identity and Early Stages of Codes of Ethics Development," Journal of Business Ethics, Springer, vol. 119(2), pages 173-191, January.
    8. Järventie-Thesleff, Rita & Moisander, Johanna & Laine, Pikka-Maaria, 2011. "Organizational dynamics and complexities of corporate brand building--A practice perspective," Scandinavian Journal of Management, Elsevier, vol. 27(2), pages 196-204, June.
    9. Glozer, Sarah & Morsing, Mette, 2020. "Helpful hypocrisy? Investigating ‘double-talk’ and irony in CSR marketing communications," Journal of Business Research, Elsevier, vol. 114(C), pages 363-375.
    10. Nelarine Cornelius & James Wallace & Rana Tassabehji, 2007. "An Analysis of Corporate Social Responsibility, Corporate Identity and Ethics Teaching in Business Schools," Journal of Business Ethics, Springer, vol. 76(1), pages 117-135, November.
    11. Mats Urde & Stephen A Greyser, 2016. "The Corporate Brand Identity and Reputation Matrix – The case of the Nobel Prize," Journal of Brand Management, Palgrave Macmillan, vol. 23(1), pages 89-117, January.
    12. Roger Bennett & Rehnuma Ali-Choudhury, 2009. "Prospective Students' Perceptions of University Brands: An Empirical Study," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 19(1), pages 85-107, May.
    13. Roszaini Haniffa & Mohammad Hudaib, 2007. "Exploring the Ethical Identity of Islamic Banks via Communication in Annual Reports," Journal of Business Ethics, Springer, vol. 76(1), pages 97-116, November.
    14. Rehnuma Ali-Choudhury & Roger Bennett & Sharmila Savani, 2009. "University marketing directors’ views on the components of a university brand," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 6(1), pages 11-33, June.
    15. Anikó Almási, 2014. "Specialities of Corporate Identity at SMEs," Proceedings of FIKUSZ '14, in: Pál Michelberger (ed.),Proceedings of FIKUSZ '14, pages 9-18, Óbuda University, Keleti Faculty of Business and Management.
    16. Ana Cuic Tankovic, 2020. "Teaching Case Study: Building The Corporate Identity – The Case Of Anniks Hotel," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 26(2), pages 455-462, December.
    17. Lorenzo Frangi & Tingting Zhang, 2022. "Global union federations on affiliates’ websites: Forces shaping unions’ global organisational identity," British Journal of Industrial Relations, London School of Economics, vol. 60(2), pages 444-466, June.
    18. Patricia Martínez & Andrea Pérez & Ignacio Rodríguez del Bosque, 2014. "Exploring the Role of CSR in the Organizational Identity of Hospitality Companies: A Case from the Spanish Tourism Industry," Journal of Business Ethics, Springer, vol. 124(1), pages 47-66, September.
    19. Rafael Bravo & Jorge Matute & José Pina, 2012. "Corporate Social Responsibility as a Vehicle to Reveal the Corporate Identity: A Study Focused on the Websites of Spanish Financial Entities," Journal of Business Ethics, Springer, vol. 107(2), pages 129-146, May.
    20. Vallaster, Christine & Lindgreen, Adam, 2013. "The role of social interactions in building internal corporate brands: Implications for sustainability," Journal of World Business, Elsevier, vol. 48(3), pages 297-310.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:lrc:larrss:v:3:y:2018:i:1:p:26-39. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: H Kabir (email available below). General contact details of provider: http://www.socialsciencejournal.org .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.