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Specialities of Corporate Identity at SMEs

In: Proceedings of FIKUSZ '14

Author

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  • Anikó Almási

    () (University of Szeged)

Abstract

Corporate identity (CI) is getting an increasingly important factor in business success because the synergic CI can mean higher profit or price and the engagement of customers or employees. Identification helps to build loyalty and competitive edge, and nowadays the trust and reputation often determine the profit as well (Edelman). The company’s output and the whole company (its reputation, personality, reliability, communication and behaviour with business partners, employees and the environment) have become more important factors. A survey measured the synergistic CI at small and medium sized companies and interviews were made with CEOs and employees to understand the CI at SMEs.

Suggested Citation

  • Anikó Almási, 2014. "Specialities of Corporate Identity at SMEs," Proceedings of FIKUSZ '14, in: Pál Michelberger (ed.),Proceedings of FIKUSZ '14, pages 9-18, Óbuda University, Keleti Faculty of Business and Management.
  • Handle: RePEc:pkk:sfyr14:9-18
    as

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    File URL: http://kgk.uni-obuda.hu/sites/default/files/01-Aniko-Almasi.pdf
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    References listed on IDEAS

    as
    1. Szerb, László & Kocsis-Kisantal, Orsolya, 2008. "Vállalkozói kultúra Magyarországon két napilap tükrében
      [Corporate culture in Hungary seen through two daily newspapers]
      ," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(3), pages 243-261.
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