IDEAS home Printed from https://ideas.repec.org/h/pkk/sfyr14/9-18.html
   My bibliography  Save this book chapter

Specialities of Corporate Identity at SMEs

In: Proceedings of FIKUSZ '14

Author

Listed:
  • Anikó Almási

    (University of Szeged)

Abstract

Corporate identity (CI) is getting an increasingly important factor in business success because the synergic CI can mean higher profit or price and the engagement of customers or employees. Identification helps to build loyalty and competitive edge, and nowadays the trust and reputation often determine the profit as well (Edelman). The company’s output and the whole company (its reputation, personality, reliability, communication and behaviour with business partners, employees and the environment) have become more important factors. A survey measured the synergistic CI at small and medium sized companies and interviews were made with CEOs and employees to understand the CI at SMEs.

Suggested Citation

  • Anikó Almási, 2014. "Specialities of Corporate Identity at SMEs," Proceedings of FIKUSZ '14, in: Pál Michelberger (ed.),Proceedings of FIKUSZ '14, pages 9-18, Óbuda University, Keleti Faculty of Business and Management.
    • Handle: RePEc:pkk:sfyr14:9-18
    as

    Download full text from publisher

    File URL: http://kgk.uni-obuda.hu/sites/default/files/01-Aniko-Almasi.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ildikó Marosi, 2013. "Innovation Goals and Practices among Hungarian Small and Medium Enterprises," Proceedings of FIKUSZ '13, in: Pál Michelberger (ed.),Proceedings of FIKUSZ '13, pages 7-18, Óbuda University, Keleti Faculty of Business and Management.
    2. Guillaume Soenen & J. Balmer, 1999. "The ACID test of corporate identity management," Post-Print hal-02312896, HAL.
    3. Szerb, László & Kocsis-Kisantal, Orsolya, 2008. "Vállalkozói kultúra Magyarországon két napilap tükrében [Corporate culture in Hungary seen through two daily newspapers]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(3), pages 243-261.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Hutchinson, Michael & Bennett, Gregg, 2012. "Core values brand building in sport: Stakeholder attitudes towards intercollegiate athletics and university brand congruency," Sport Management Review, Elsevier, vol. 15(4), pages 434-447.
    2. Grahame R. Dowling & Tayo Otubanjo, 2011. "Corporate and organizational identity: two sides of the same coin," AMS Review, Springer;Academy of Marketing Science, vol. 1(3), pages 171-182, December.
    3. Laurence Romani & Betina Szkudlarek, 2014. "The Struggles of the Interculturalists: Professional Ethical Identity and Early Stages of Codes of Ethics Development," Journal of Business Ethics, Springer, vol. 119(2), pages 173-191, January.
    4. Järventie-Thesleff, Rita & Moisander, Johanna & Laine, Pikka-Maaria, 2011. "Organizational dynamics and complexities of corporate brand building--A practice perspective," Scandinavian Journal of Management, Elsevier, vol. 27(2), pages 196-204, June.
    5. Glozer, Sarah & Morsing, Mette, 2020. "Helpful hypocrisy? Investigating ‘double-talk’ and irony in CSR marketing communications," Journal of Business Research, Elsevier, vol. 114(C), pages 363-375.
    6. Mats Urde & Stephen A Greyser, 2016. "The Corporate Brand Identity and Reputation Matrix – The case of the Nobel Prize," Journal of Brand Management, Palgrave Macmillan, vol. 23(1), pages 89-117, January.
    7. Rehnuma Ali-Choudhury & Roger Bennett & Sharmila Savani, 2009. "University marketing directors’ views on the components of a university brand," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 6(1), pages 11-33, June.
    8. Patricia Martínez & Andrea Pérez & Ignacio Rodríguez del Bosque, 2014. "Exploring the Role of CSR in the Organizational Identity of Hospitality Companies: A Case from the Spanish Tourism Industry," Journal of Business Ethics, Springer, vol. 124(1), pages 47-66, September.
    9. Boris Maynadier, 2015. "Gouvernance d'une marque de ville : les stratégies ambiguës," Post-Print hal-03727819, HAL.
    10. Éva Málovics & Gergely Farkas & Beáta Vajda, 2015. "Appearance of entrepreneurial values and strategic orientations in the basic values," International Journal of Business and Management, International Institute of Social and Economic Sciences, vol. 3(1), pages 18-35, February.
    11. Tourky, Marwa & Alwi, Sharifah Faridah Syed & Kitchen, Philip & Melewar, T.C. & Shaalan, Ahmed, 2020. "New conceptualization and measurement of corporate identity: Evidence from UK food and beverage industry," Journal of Business Research, Elsevier, vol. 109(C), pages 595-606.
    12. Usman Ahmad & Muhammad Kashif & Jessica Eaton & Rooma Qadeer, 2014. "Anatomy of British Business School Brands: Attributes Affecting Choice Among Pakistani Postgraduate Students," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 26(1), pages 109-122.
    13. Érica Ferreiro-Rosende & Nuria Morere-Molinero & Laura Fuentes-Moraleda, 2022. "Employee and visitor interactions in museums as a driver to convey the museum brand identity: an exploratory study approach from Picasso museums," Journal of Brand Management, Palgrave Macmillan, vol. 29(4), pages 383-399, July.
    14. Russell Abratt & Michela Mingione, 2017. "Corporate identity, strategy and change," Journal of Brand Management, Palgrave Macmillan, vol. 24(2), pages 129-139, March.
    15. Andrea Stanaland & May Lwin & Patrick Murphy, 2011. "Consumer Perceptions of the Antecedents and Consequences of Corporate Social Responsibility," Journal of Business Ethics, Springer, vol. 102(1), pages 47-55, August.
    16. John Balmer & Kyoko Fukukawa & Edmund Gray, 2007. "The Nature and Management of Ethical Corporate Identity: A Commentary on Corporate Identity, Corporate Social Responsibility and Ethics," Journal of Business Ethics, Springer, vol. 76(1), pages 7-15, November.
    17. Nelarine Cornelius & James Wallace & Rana Tassabehji, 2007. "An Analysis of Corporate Social Responsibility, Corporate Identity and Ethics Teaching in Business Schools," Journal of Business Ethics, Springer, vol. 76(1), pages 117-135, November.
    18. S. Gubik, Andrea & Kása, Richárd & Farkas, Szilveszter, 2018. "A tervezett magatartás elméletének alkalmazása a vállalkozói hajlandóság alakulásának magyarázatára [Applying the theory of planned behaviour to explaining the evolution of entrepreneurship]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(1), pages 74-101.
    19. Éva Málovics & Gergely Farkas & Beáta Vajda, 2014. "Appearance of entrepreneurial values and strategic orientations in the basic values," Proceedings of International Academic Conferences 0802224, International Institute of Social and Economic Sciences.
    20. Roger Bennett & Rehnuma Ali-Choudhury, 2009. "Prospective Students' Perceptions of University Brands: An Empirical Study," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 19(1), pages 85-107, May.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pkk:sfyr14:9-18. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Alexandra Vécsey (email available below). General contact details of provider: https://edirc.repec.org/data/gkbmfhu.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.