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University marketing directors’ views on the components of a university brand

Author

Listed:
  • Rehnuma Ali-Choudhury
  • Roger Bennett

    ()

  • Sharmila Savani

Abstract

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Suggested Citation

  • Rehnuma Ali-Choudhury & Roger Bennett & Sharmila Savani, 2009. "University marketing directors’ views on the components of a university brand," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 6(1), pages 11-33, June.
  • Handle: RePEc:spr:irpnmk:v:6:y:2009:i:1:p:11-33
    DOI: 10.1007/s12208-008-0021-6
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    References listed on IDEAS

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    1. M. Ruth & K. Donaghy & P. Kirshen, 2006. "Introduction," Chapters,in: Regional Climate Change and Variability, chapter 1 Edward Elgar Publishing.
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    Cited by:

    1. Rauschnabel, Philipp A. & Krey, Nina & Babin, Barry J. & Ivens, Bjoern S., 2016. "Brand management in higher education: The University Brand Personality Scale," Journal of Business Research, Elsevier, vol. 69(8), pages 3077-3086.
    2. Usman Ahmad & Muhammad Kashif & Jessica Eaton & Rooma Qadeer, 2014. "Anatomy of British Business School Brands: Attributes Affecting Choice Among Pakistani Postgraduate Students," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 26(1), pages 109-122.
    3. Yuan, Ruizhi & Liu, Martin J. & Luo, Jun & Yen, Dorothy A., 2016. "Reciprocal transfer of brand identity and image associations arising from higher education brand extensions," Journal of Business Research, Elsevier, vol. 69(8), pages 3069-3076.
    4. Rutter, Richard & Roper, Stuart & Lettice, Fiona, 2016. "Social media interaction, the university brand and recruitment performance," Journal of Business Research, Elsevier, vol. 69(8), pages 3096-3104.

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