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Health, Spa, Wellness Tourism. What is the Difference?

Author

Listed:
  • Gabriela Cecilia Stanciulescu

    ()

  • Gabriela Nicoleta Diaconescu

    ()

  • Dan Mihnea Diaconescu

    ()

Abstract

Significant changes in technical and product technology since the eighteenth century with the Industrial Revolution in Great Britain still have an important impact on tourism. Tourists are direct beneficiaries of the technology particularly when health and spa tourism. Purpose The proposed theme represents a new marketing approach of health and wellness tourism from the point of view of tourists segments taken into account and the products that are offered. In this particular case 20 distinct market segments emerged. Based on within cluster sum of squares, the most homogeneous segments were identified. The authors were seeking within cluster sum of squares to be as close to zero as possible indicating a tight spread around the centroid. In addition, they were interested in clusters being as dissimilar to each other as possible in order to achieve heterogeneity across segments.

Suggested Citation

  • Gabriela Cecilia Stanciulescu & Gabriela Nicoleta Diaconescu & Dan Mihnea Diaconescu, 2015. "Health, Spa, Wellness Tourism. What is the Difference?," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 7(3), pages 158-161, September.
  • Handle: RePEc:khe:journl:v:7:y:2015:i:3:p:158-161
    as

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    References listed on IDEAS

    as
    1. Glenn Milligan, 1980. "An examination of the effect of six types of error perturbation on fifteen clustering algorithms," Psychometrika, Springer;The Psychometric Society, vol. 45(3), pages 325-342, September.
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