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Spatial Distribution of Retail Sales

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  • Ming-Long Lee

    ()

  • R. Kelley Pace

    ()

Abstract

We examine the distribution of sales for a retail chain in the Houston market using a spatial gravity model. Unlike previous empirical studies, our approach models spatial dependencies among both consumers and retailers. The results show that both forms of spatial dependence exert statistically and economically significant impacts on the estimates of parameters in retail gravity models. Contrary to the suggestions of (Gautschi, D. A. (1981). “Specification of Patronage Models for Retail Center Choice,” Journal of Marketing Research 18, 162–174.) as well as (Eppli, M. J., and J. D. Shilling. (1996). “How Critical Is a Good Location to a Regional Shopping Center?” Journal of Real Estate Research 12, 459–468.), our results show the importance of the distance parameter in retail gravity models may be greatly understated. Thus, ignoring spatial dependence may lead to overestimation of the deterministic extent of trade areas, and underestimate the importance of good locations. Copyright Springer Science + Business Media, Inc. 2005

Suggested Citation

  • Ming-Long Lee & R. Kelley Pace, 2005. "Spatial Distribution of Retail Sales," The Journal of Real Estate Finance and Economics, Springer, vol. 31(1), pages 53-69, August.
  • Handle: RePEc:kap:jrefec:v:31:y:2005:i:1:p:53-69
    DOI: 10.1007/s11146-005-0993-5
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    References listed on IDEAS

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    1. Hardin, William G, III & Wolverton, Marvin L, 2001. "Neighborhood Center Image and Rents," The Journal of Real Estate Finance and Economics, Springer, vol. 23(1), pages 31-46, July.
    2. C.F. Sirmans & Krisandra A. Guidry, 1993. "The Determinants of Shopping Center Rents," Journal of Real Estate Research, American Real Estate Society, vol. 8(1), pages 107-116.
    3. Pace, R Kelley & Gilley, Otis W, 1997. "Using the Spatial Configuration of the Data to Improve Estimation," The Journal of Real Estate Finance and Economics, Springer, vol. 14(3), pages 333-340, May.
    4. S Brown, 1992. "The wheel of retail gravitation?," Environment and Planning A, Pion Ltd, London, vol. 24(10), pages 1409-1429, October.
    5. Mark J. Eppli & James D. Shilling, 1996. "How Critical Is a Good Location to a Regional Shopping Center?," Journal of Real Estate Research, American Real Estate Society, vol. 12(3), pages 459-468.
    6. A. Porojan, 2001. "Trade Flows and Spatial Effects: The Gravity Model Revisited," Open Economies Review, Springer, vol. 12(3), pages 265-280, July.
    7. Mark J. Eppli & John D. Benjamin, 1994. "The Evolution of Shopping Center Research: A Review and Analysis," Journal of Real Estate Research, American Real Estate Society, vol. 9(1), pages 5-32.
    8. S Brown, 1992. "The Wheel of Retail Gravitation?," Environment and Planning A, , vol. 24(10), pages 1409-1429, October.
    9. Okoruwa, A. Ason & Terza, Joseph V. & Nourse, Hugh O., 1988. "Estimating patronization shares for urban retail centers: An extension of the Poisson gravity model," Journal of Urban Economics, Elsevier, vol. 24(3), pages 241-259, November.
    10. Mark J. Eppli & James D. Shilling, 1996. "How Critical is a Good Location to a Regional Shopping Center?," Wisconsin-Madison CULER working papers 96-03, University of Wisconsin Center for Urban Land Economic Research.
    11. A. Ason Okoruwa & Hugh O. Nourse & Joseph V. Terza, 1994. "Estimating Sales for Retail Centers: An Application of the Poisson Gravity Model," Journal of Real Estate Research, American Real Estate Society, vol. 9(1), pages 85-98.
    12. Dean H. Gatzlaff & G. Stacy Sirmans & Barry A. Diskin, 1994. "The Effect of Anchor Tenant Loss on Shopping Center Rents," Journal of Real Estate Research, American Real Estate Society, vol. 9(1), pages 99-110.
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    Citations

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    Cited by:

    1. James Paul Lesage & Wolfgang Polasek, 2008. "Incorporating Transportation Network Structure in Spatial Econometric Models of Commodity Flows," Spatial Economic Analysis, Taylor & Francis Journals, vol. 3(2), pages 225-245.
    2. Sgrignoli, Paolo & Metulini, Rodolfo & Schiavo, Stefano & Riccaboni, Massimo, 2015. "The relation between global migration and trade networks," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 417(C), pages 245-260.
    3. Wieland, Thomas, 2014. "Räumliches Einkaufsverhalten und Standortpolitik im Einzelhandel unter Berücksichtigung von Agglomerationseffekten: Theoretische Erklärungsansätze, modellanalytische Zugänge und eine empirisch-ökonome," MPRA Paper 77163, University Library of Munich, Germany.
    4. Angulo, A. M. & Mtimet, N. & Dhehibi, B. & Atwi, M. & Ben Youssef , O. & Gil, J. M. & Sai, M. B., 2011. "A revisited gravity equation in trade flow analysis: an application to the case of Tunisian olive oil exports," INVESTIGACIONES REGIONALES - Journal of REGIONAL RESEARCH, Asociación Española de Ciencia Regional, issue 21, pages 225-239.
    5. Kelley Pace, R. & LeSage, James P., 2008. "A spatial Hausman test," Economics Letters, Elsevier, vol. 101(3), pages 282-284, December.
    6. repec:pal:jorsoc:v:59:y:2008:i:3:d:10.1057_palgrave.jors.2602330 is not listed on IDEAS
    7. James P. LeSage & R. Kelley Pace, 2008. "Spatial Econometric Modeling Of Origin-Destination Flows," Journal of Regional Science, Wiley Blackwell, vol. 48(5), pages 941-967.
    8. Jesus Gonzalez-Feliu & Jean-Louis Routhier & Charles Raux, 2010. "An attractiveness-based model for shopping trips in urban areas," Post-Print halshs-00690098, HAL.
    9. Shiwei Lu & Shih-Lung Shaw & Zhixiang Fang & Xirui Zhang & Ling Yin, 2017. "Exploring the Effects of Sampling Locations for Calibrating the Huff Model Using Mobile Phone Location Data," Sustainability, MDPI, Open Access Journal, vol. 9(1), pages 1-18, January.
    10. John Clapp & Katsiaryna Bardos & Tingyu Zhou, 2014. "Expansions and Contractions of Major US Shopping Centers," The Journal of Real Estate Finance and Economics, Springer, vol. 48(1), pages 16-56, January.

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