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Spatial Distribution of Retail Sales

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  • Ming-Long Lee
  • R. Kelley Pace

Abstract

We examine the distribution of sales for a retail chain in the Houston market using a spatial gravity model. Unlike previous empirical studies, our approach models spatial dependencies among both consumers and retailers. The results show that both forms of spatial dependence exert statistically and economically significant impacts on the estimates of parameters in retail gravity models. Contrary to the suggestions of (Gautschi, D. A. (1981). “Specification of Patronage Models for Retail Center Choice,” Journal of Marketing Research 18, 162–174.) as well as (Eppli, M. J., and J. D. Shilling. (1996). “How Critical Is a Good Location to a Regional Shopping Center?” Journal of Real Estate Research 12, 459–468.), our results show the importance of the distance parameter in retail gravity models may be greatly understated. Thus, ignoring spatial dependence may lead to overestimation of the deterministic extent of trade areas, and underestimate the importance of good locations. Copyright Springer Science + Business Media, Inc. 2005

Suggested Citation

  • Ming-Long Lee & R. Kelley Pace, 2005. "Spatial Distribution of Retail Sales," The Journal of Real Estate Finance and Economics, Springer, vol. 31(1), pages 53-69, August.
    • Handle: RePEc:kap:jrefec:v:31:y:2005:i:1:p:53-69
    DOI: 10.1007/s11146-005-0993-5
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    4. John Clapp & Katsiaryna Bardos & Tingyu Zhou, 2014. "Expansions and Contractions of Major US Shopping Centers," The Journal of Real Estate Finance and Economics, Springer, vol. 48(1), pages 16-56, January.
    5. Angulo, A. M. & Mtimet, N. & Dhehibi, B. & Atwi, M. & Ben Youssef , O. & Gil, J. M. & Sai, M. B., 2011. "A revisited gravity equation in trade flow analysis: an application to the case of Tunisian olive oil exports," INVESTIGACIONES REGIONALES - Journal of REGIONAL RESEARCH, Asociación Española de Ciencia Regional, issue 21, pages 225-239.
    6. Rasouli, Soora & Timmermans, Harry, 2013. "Assessment of model uncertainty in destinations and travel forecasts of models of complex spatial shopping behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 20(2), pages 139-146.
    7. T Drezner & Z Drezner, 2008. "Lost demand in a competitive environment," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 59(3), pages 362-371, March.
    8. Jesus Gonzalez-Feliu & Jean-Louis Routhier & Charles Raux, 2010. "An attractiveness-based model for shopping trips in urban areas," Post-Print halshs-00690098, HAL.
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    10. Wieland, Thomas, 2014. "Räumliches Einkaufsverhalten und Standortpolitik im Einzelhandel unter Berücksichtigung von Agglomerationseffekten: Theoretische Erklärungsansätze, modellanalytische Zugänge und eine empirisch-ökonome," MPRA Paper 77163, University Library of Munich, Germany.
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