Integrating qualitative and quantitative methods in research on international entrepreneurship
Using mixed methods is an often proposed but rarely used research design. In this paper, I describe a mixed method approach to research on international entrepreneurship. Using a mixed methods design with a case study and a mail survey, I show how the two methods make it possible to reach a better understanding of the antecedents of organizational memory and how organizational memory affects perceived costs of further international expansion of Swedish small and medium-sized enterprises (SMEs). I also propose research designs for studying both novel phenomena and for developing established theory through a combination of case studies and structural equation modeling. Copyright Springer Science+Business Media, LLC 2006
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- Coviello, Nicole E. & Jones, Marian V., 2004. "Methodological issues in international entrepreneurship research," Journal of Business Venturing, Elsevier, vol. 19(4), pages 485-508, July.
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