Modeling the appeal of movie features to demographic segments of theatrical demand
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Volume (Year): 34 (2010)
Issue (Month): 4 (November)
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- Anita Elberse & Jehoshua Eliashberg, 2003. "Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures," Marketing Science, INFORMS, vol. 22(3), pages 329-354.
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"Does Hollywood Make Too Many R-Rated Movies? Risk, Stochastic Dominance, and the Illusion of Expectation,"
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- Manuel Cuadrado & Marta Frasquet, 1999. "Segmentation of Cinema Audiences: An Exploratory Study Applied to Young Consumers," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 23(4), pages 257-267, November. Full references (including those not matched with items on IDEAS)