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—Research Opportunities at the Movies

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  • Robert E. Krider

    (Faculty of Business Administration, Simon Fraser University, 8888 University Drive, Burnaby, British Columbia, Canada V5A 1S6)

Abstract

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Suggested Citation

  • Robert E. Krider, 2006. "—Research Opportunities at the Movies," Marketing Science, INFORMS, vol. 25(6), pages 662-664, 11-12.
    • Handle: RePEc:inm:ormksc:v:25:y:2006:i:6:p:662-664
    DOI: 10.1287/mksc.1050.0155
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    References listed on IDEAS

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    1. Jehoshua Eliashberg & Anita Elberse & Mark A.A.M. Leenders, 2006. "The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions," Marketing Science, INFORMS, vol. 25(6), pages 638-661, 11-12.
    2. Robert E. Krider & Tieshan Li & Yong Liu & Charles B. Weinberg, 2005. "The Lead-Lag Puzzle of Demand and Distribution: A Graphical Method Applied to Movies," Marketing Science, INFORMS, vol. 24(4), pages 635-645, April.
    3. Russell, Cristel Antonia, 2002. "Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 29(3), pages 306-318, December.
    4. Andrew Ainslie & Xavier Drèze & Fred Zufryden, 2005. "Modeling Movie Life Cycles and Market Share," Marketing Science, INFORMS, vol. 24(3), pages 508-517, November.
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    Cited by:

    1. Ignacio Redondo & Morris Holbrook, 2010. "Modeling the appeal of movie features to demographic segments of theatrical demand," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 34(4), pages 299-315, November.
    2. Drevs, Florian, 2013. "The Challenge of the Unknown – The Effect of Pay-What-You-Want on the Market Success of Publicly Subsidized Films," ZögU - Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 36(4), pages 255-270.

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