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The Transparent Trap: A Multidisciplinary Perspective on the Design of Transparent Online Disclosures in the EU

Author

Listed:
  • O. Seizov

    (SRH Hochschule Berlin)

  • A. J. Wulf

    (SRH Hochschule Berlin)

  • J. Luzak

    (University of Exeter
    University of Amsterdam)

Abstract

In its drive to prevent market failures and safeguard consumers, the European legislator has embraced the information approach. In the context of online trade, this requires online traders to disclose ever-growing amounts of information to consumers regarding contract terms, the handling of their personal information, and the use of cookies on the trader’s website, to name just a few of the areas involved. However, whilst adopting substantive information obligations for traders, the European legislator still tends to disregard scholarship on effective information design. This paper recommends empirically tested, interdisciplinary criteria for the design of effective disclosures online, with a focus on their application in the EU. Without clear guidance as to how disclosures should be formulated, traders are left open to accidental or purposeful obfuscation.

Suggested Citation

  • O. Seizov & A. J. Wulf & J. Luzak, 2019. "The Transparent Trap: A Multidisciplinary Perspective on the Design of Transparent Online Disclosures in the EU," Journal of Consumer Policy, Springer, vol. 42(1), pages 149-173, March.
    • Handle: RePEc:kap:jcopol:v:42:y:2019:i:1:d:10.1007_s10603-018-9393-0
    DOI: 10.1007/s10603-018-9393-0
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    References listed on IDEAS

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    Cited by:

    1. J. Luzak & A. J. Wulf & O. Seizov & M. B. M. Loos & M. Junuzović, 2023. "ABC of Online Consumer Disclosure Duties: Improving Transparency and Legal Certainty in Europe," Journal of Consumer Policy, Springer, vol. 46(3), pages 307-333, September.
    2. Hans-Bernd Schäfer & Alexander J. Wulf, 2022. "Premature repayment of fixed interest mortgage loans without compensation, a case of misguided consumer protection in the EU," European Journal of Law and Economics, Springer, vol. 53(2), pages 175-208, April.
    3. Alexander J. Wulf & Ognyan Seizov, 2023. "How to improve consumers’ understanding of online legal information: insights from a behavioral experiment," European Journal of Law and Economics, Springer, vol. 56(3), pages 559-584, December.

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