Behavioural Economics, Neuroscience, and the Unfair Commercial Practises Directive
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- Rossella Incardona & Cristina Poncibò, 2007. "The average consumer, the unfair commercial practices directive, and the cognitive revolution," Journal of Consumer Policy, Springer, vol. 30(1), pages 21-38, March.
- Malhotra, Naresh K, 1982. " Information Load and Consumer Decision Making," Journal of Consumer Research, Oxford University Press, vol. 8(4), pages 419-30, March.
- Daniel Kahneman, 2003. "Maps of Bounded Rationality: Psychology for Behavioral Economics," American Economic Review, American Economic Association, vol. 93(5), pages 1449-1475, December.
- Jacoby, Jacob, 1984. " Perspectives on Information Overload," Journal of Consumer Research, Oxford University Press, vol. 10(4), pages 432-35, March.
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