How Multi-Source Gossip Affects Targets’ Emotions and Strategic Behavioral Responses

Exploring a prevalent yet under-researched phenomenon in organizations, we examine the effect of multi-source negative gossip (i.e., gossip from coworkers and supervisors) on targets’ strategic behavioral responses. Drawing on appraisal theory of emotion, we propose that negative gossip from coworkers and supervisors interactively affect targets’ anger and shame. These discrete emotions, in turn, lead to distinct strategic behavioral responses of gossip targets: social undermining and exemplification, respectively. In Study 1, we tested our hypotheses with a three-wave, time-lagged survey among 500 Chinese employees; in Study 2, we conducted a scenario experiment with 479 international employees. Supporting our theorizing, negative gossip from coworkers was associated with stronger feelings of anger when negative gossip from supervisors was lower (vs. higher), which led to social undermining of coworkers. Negative gossip from coworkers was associated with stronger feelings of shame when negative gossip from supervisors was higher (vs. lower), which led to exemplification of socially desirable behavior. Overall, investigating the phenomenon of multi-source gossip within organizations, we document emotional and behavioral responses of targets to multi-source negative gossip and discuss their theoretical and practical implications, as well as future avenues for research.