IDEAS home Printed from https://ideas.repec.org/a/kap/jbuset/v186y2023i1d10.1007_s10551-022-05202-1.html
   My bibliography  Save this article

Privacy Behaviour: A Model for Online Informed Consent

Author

Listed:
  • Gary Burkhardt

    (Swansea University)

  • Frederic Boy

    (Swansea University)

  • Daniele Doneddu

    (Swansea University)

  • Nick Hajli

    (Swansea University)

Abstract

An online world exists in which businesses have become burdened with managerial and legal duties regarding the seeking of informed consent and the protection of privacy and personal data, while growing public cynicism regarding personal data collection threatens the healthy development of marketing and e-commerce. This research seeks to address such cynicism by assisting organisations to devise ethical consent management processes that consider an individual’s attitudes, their subjective norms and their perceived sense of control during the elicitation of consent. It does so by developing an original conceptual model for online informed consent, argued through logical reasoning, and supported by an illustrative example, which brings together the autonomous authorisation (AA) model of informed consent and the theory of planned behaviour (TPB). Accordingly, it constructs a model for online informed consent, rooted in the ethic of autonomy, which employs behavioural theory to facilitate a mode of consent elicitation that prioritises users’ interests and supports ethical information management and marketing practices. The model also introduces a novel concept, the informed attitude, which must be present for informed consent to be valid. It also reveals that, under certain tolerated conditions, it is possible for informed consent to be provided unwillingly and to remain valid: this has significant ethical, information management and marketing implications.

Suggested Citation

  • Gary Burkhardt & Frederic Boy & Daniele Doneddu & Nick Hajli, 2023. "Privacy Behaviour: A Model for Online Informed Consent," Journal of Business Ethics, Springer, vol. 186(1), pages 237-255, August.
    • Handle: RePEc:kap:jbuset:v:186:y:2023:i:1:d:10.1007_s10551-022-05202-1
    DOI: 10.1007/s10551-022-05202-1
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s10551-022-05202-1
    File Function: Abstract
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1007/s10551-022-05202-1?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Alharthi, Abdulkhaliq & Krotov, Vlad & Bowman, Michael, 2017. "Addressing barriers to big data," Business Horizons, Elsevier, vol. 60(3), pages 285-292.
    2. Scott A. Wright & Guang-Xin Xie, 2019. "Perceived Privacy Violation: Exploring the Malleability of Privacy Expectations," Journal of Business Ethics, Springer, vol. 156(1), pages 123-140, April.
    3. Quentin André & Ziv Carmon & Klaus Wertenbroch & Alia Crum & Douglas Frank & William Goldstein & Joel Huber & Leaf Boven & Bernd Weber & Haiyang Yang, 2018. "Consumer Choice and Autonomy in the Age of Artificial Intelligence and Big Data," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 5(1), pages 28-37, March.
    4. Hajli, Nick & Sims, Julian & Zadeh, Arash H. & Richard, Marie-Odile, 2017. "A social commerce investigation of the role of trust in a social networking site on purchase intentions," Journal of Business Research, Elsevier, vol. 71(C), pages 133-141.
    5. Tamara Dinev & Paul Hart, 2006. "An Extended Privacy Calculus Model for E-Commerce Transactions," Information Systems Research, INFORMS, vol. 17(1), pages 61-80, March.
    6. Weiyin Hong & Frank K. Y. Chan & James Y. L. Thong, 2021. "Correction to: Drivers and Inhibitors of Internet Privacy Concern: A Multidimensional Development Theory Perspective," Journal of Business Ethics, Springer, vol. 171(4), pages 835-835, July.
    7. Pursey Heugens & J. Oosterhout & Muel Kaptein, 2006. "Foundations and Applications for Contractualist Business Ethics," Journal of Business Ethics, Springer, vol. 68(3), pages 211-228, October.
    8. Weiyin Hong & Frank K. Y. Chan & James Y. L. Thong, 2021. "Drivers and Inhibitors of Internet Privacy Concern: A Multidimensional Development Theory Perspective," Journal of Business Ethics, Springer, vol. 168(3), pages 539-564, January.
    9. Bette Stead & Jackie Gilbert, 2001. "Ethical Issues in Electronic Commerce," Journal of Business Ethics, Springer, vol. 34(2), pages 75-85, November.
    10. White, Mark D., 2004. "Can homo economicus follow Kant's categorical imperative?," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 33(1), pages 89-106, March.
    11. Jane Andrew & Max Baker, 2021. "The General Data Protection Regulation in the Age of Surveillance Capitalism," Journal of Business Ethics, Springer, vol. 168(3), pages 565-578, January.
    12. Hasnas, John, 1998. "The Normative Theories of Business Ethics: A Guide for the Perplexed," Business Ethics Quarterly, Cambridge University Press, vol. 8(1), pages 19-42, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ying, Shiyi & Huang, Youlin & Qian, Lixian & Song, Jinzhu, 2023. "Privacy paradox for location tracking in mobile social networking apps: The perspectives of behavioral reasoning and regulatory focus," Technological Forecasting and Social Change, Elsevier, vol. 190(C).
    2. Tajvidi, Mina & Richard, Marie-Odile & Wang, YiChuan & Hajli, Nick, 2020. "Brand co-creation through social commerce information sharing: The role of social media," Journal of Business Research, Elsevier, vol. 121(C), pages 476-486.
    3. Urbonavicius, Sigitas, 2023. "Relative power of online buyers in regard to a store: How it encourages them to disclose their personal data?," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    4. Grosso, Monica & Castaldo, Sandro & Li, Hua (Ariel) & Larivière, Bart, 2020. "What Information Do Shoppers Share? The Effect of Personnel-, Retailer-, and Country-Trust on Willingness to Share Information," Journal of Retailing, Elsevier, vol. 96(4), pages 524-547.
    5. Kirsten Martin, 2016. "Understanding Privacy Online: Development of a Social Contract Approach to Privacy," Journal of Business Ethics, Springer, vol. 137(3), pages 551-569, September.
    6. Yossiri Yossatorn & Theerapong Binali & Cathy Weng & Regina Juchun Chu, 2023. "Investigating the Relationships Among LINE Users’ Concerns, Motivations for Information Sharing Intention and Information Sharing Behavior," SAGE Open, , vol. 13(3), pages 21582440231, August.
    7. Shirazi, Farid & Wu, Yun & Hajli, Ali & Zadeh, Arash H. & Hajli, Nick & Lin, Xiaolin, 2021. "Value co-creation in online healthcare communities," Technological Forecasting and Social Change, Elsevier, vol. 167(C).
    8. Michaelidou, Nina & Micevski, Milena & Cadogan, John W., 2021. "Users’ ethical perceptions of social media research: Conceptualisation and measurement," Journal of Business Research, Elsevier, vol. 124(C), pages 684-694.
    9. Darima Fotheringham & Michael A. Wiles, 2023. "The effect of implementing chatbot customer service on stock returns: an event study analysis," Journal of the Academy of Marketing Science, Springer, vol. 51(4), pages 802-822, July.
    10. Joseph A. Cazier & Benjamin B. M. Shao & Robert D. St. Louis, 2007. "Sharing information and building trust through value congruence," Information Systems Frontiers, Springer, vol. 9(5), pages 515-529, November.
    11. Cheng, Junjun & Chen, Bo & Huang, Zihang, 2023. "Collective-based ad transparency in targeted hotel advertising: Consumers’ regulatory focus underlying the crowd safety effect," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    12. Tabesh, Pooya & Mousavidin, Elham & Hasani, Sona, 2019. "Implementing big data strategies: A managerial perspective," Business Horizons, Elsevier, vol. 62(3), pages 347-358.
    13. Prabhir Poruthiyil, 2013. "Weaning Business Ethics from Strategic Economism: The Development Ethics Perspective," Journal of Business Ethics, Springer, vol. 116(4), pages 735-749, September.
    14. Xiaoxu Dong & Huawei Zhao & Tiancai Li, 2022. "The Role of Live-Streaming E-Commerce on Consumers’ Purchasing Intention regarding Green Agricultural Products," Sustainability, MDPI, vol. 14(7), pages 1-13, April.
    15. Potoglou, Dimitris & Palacios, Juan & Feijoo, Claudio & Gómez Barroso, Jose-Luis, 2015. "The supply of personal information: A study on the determinants of information provision in e-commerce scenarios," 26th European Regional ITS Conference, Madrid 2015 127174, International Telecommunications Society (ITS).
    16. Goethner, Maximilian & Hornuf, Lars & Regner, Tobias, 2021. "Protecting investors in equity crowdfunding: An empirical analysis of the small investor protection act," Technological Forecasting and Social Change, Elsevier, vol. 162(C).
    17. Corey Angst, 2009. "Protect My Privacy or Support the Common-Good? Ethical Questions About Electronic Health Information Exchanges," Journal of Business Ethics, Springer, vol. 90(2), pages 169-178, November.
    18. Huarng, Kun-Huang & Yu, Tiffany Hui-Kuang & Lee, Cheng fang, 2022. "Adoption model of healthcare wearable devices," Technological Forecasting and Social Change, Elsevier, vol. 174(C).
    19. Hoon S. Choi & Darrell Carpenter & Myung S. Ko, 2022. "Risk Taking Behaviors Using Public Wi-Fi™," Information Systems Frontiers, Springer, vol. 24(3), pages 965-982, June.
    20. Sembada, Agung Y. & Koay, Kian Yeik, 2021. "How perceived behavioral control affects trust to purchase in social media stores," Journal of Business Research, Elsevier, vol. 130(C), pages 574-582.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:kap:jbuset:v:186:y:2023:i:1:d:10.1007_s10551-022-05202-1. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.