IDEAS home Printed from https://ideas.repec.org/a/kap/jbuset/v145y2017i3d10.1007_s10551-015-2893-9.html
   My bibliography  Save this article

Understanding Ethical Luxury Consumption Through Practice Theories: A Study of Fine Jewellery Purchases

Author

Listed:
  • Caroline Moraes

    () (Coventry University)

  • Marylyn Carrigan

    () (Coventry University)

  • Carmela Bosangit

    () (Coventry University)

  • Carlos Ferreira

    () (Coventry University)

  • Michelle McGrath

    () (The University of Winchester)

Abstract

This paper builds on existing research investigating CSR and ethical consumption within luxury contexts, and makes several contributions to the literature. First, it addresses existing knowledge gaps by exploring the ways in which consumers perform ethical luxury purchases of fine jewellery through interpretive research. Second, the paper is the first to examine such issues of consumer ethics by extending the application of theories of practice to a luxury product context, and by building on Magaudda’s (J Consum Cult 11(1):15–36, 2011) circuit of practice framework. This is significant in that, to date, consumer research using practice theories has focused mainly on routine and habitual practices. Our findings and discussion provide an analysis of intentional and less intentional ethical consumer performances within the interconnected nexus of activities of consumers’ fine jewellery consumption practice, where meanings, understandings and intelligibility of social phenomena are worked through the various activities that shape such a practice. Finally, the paper concludes with significant managerial and policy-related implications, as our extended circuit of practice analysis conveys that if ethics and sustainability dimensions are to be embedded in fine jewellery consumption practice, they must first be made an intrinsic part of the nexus of the social and material environment of trading and consumption places.

Suggested Citation

  • Caroline Moraes & Marylyn Carrigan & Carmela Bosangit & Carlos Ferreira & Michelle McGrath, 2017. "Understanding Ethical Luxury Consumption Through Practice Theories: A Study of Fine Jewellery Purchases," Journal of Business Ethics, Springer, vol. 145(3), pages 525-543, October.
  • Handle: RePEc:kap:jbuset:v:145:y:2017:i:3:d:10.1007_s10551-015-2893-9
    DOI: 10.1007/s10551-015-2893-9
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s10551-015-2893-9
    File Function: Abstract
    Download Restriction: Access to full text is restricted to subscribers.

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Jeffery Bray & Nick Johns & David Kilburn, 2011. "An Exploratory Study into the Factors Impeding Ethical Consumption," Journal of Business Ethics, Springer, vol. 98(4), pages 597-608, February.
    2. Catherine Janssen & Joëlle Vanhamme & Adam Lindgreen & Cécile Lefebvre, 2014. "The Catch-22 of Responsible Luxury: Effects of Luxury Product Characteristics on Consumers’ Perception of Fit with Corporate Social Responsibility," Journal of Business Ethics, Springer, vol. 119(1), pages 45-57, January.
    3. Marylyn Carrigan & Caroline Moraes & Sheena Leek, 2011. "Fostering Responsible Communities: A Community Social Marketing Approach to Sustainable Living," Journal of Business Ethics, Springer, vol. 100(3), pages 515-534, May.
    4. Tania Bucic & Jennifer Harris & Denni Arli, 2012. "Ethical Consumers Among the Millennials: A Cross-National Study," Journal of Business Ethics, Springer, vol. 110(1), pages 113-131, September.
    5. Richard Arend, 2014. "Social and Environmental Performance at SMEs: Considering Motivations, Capabilities, and Instrumentalism," Journal of Business Ethics, Springer, vol. 125(4), pages 541-561, December.
    6. Iain Davies & Zoe Lee & Ine Ahonkhai, 2012. "Do Consumers Care About Ethical-Luxury?," Journal of Business Ethics, Springer, vol. 106(1), pages 37-51, March.
    7. Achabou, Mohamed Akli & Dekhili, Sihem, 2013. "Luxury and sustainable development: Is there a match?," Journal of Business Research, Elsevier, vol. 66(10), pages 1896-1903.
    8. Paco, Arminda & Raposo, Mario, 2010. "Green Consumer Market Segmentation: Empirical Findings from Portugal," Apas Papers 203, Academic Public Administration Studies Archive - APAS.
    9. Truong, Yann & McColl, Rod, 2011. "Intrinsic motivations, self-esteem, and luxury goods consumption," Journal of Retailing and Consumer Services, Elsevier, vol. 18(6), pages 555-561.
    10. Childs, John, 2014. "A new means of governing artisanal and small-scale mining? Fairtrade gold and development in Tanzania," Resources Policy, Elsevier, vol. 40(C), pages 128-136.
    11. Lisa De Propris & Ping Wei, 2007. "Governance and Competitiveness in the Birmingham Jewellery District," Urban Studies, Urban Studies Journal Limited, vol. 44(12), pages 2465-2486, November.
    12. Amatulli, Cesare & Guido, Gianluigi & Nataraajan, Rajan, 2015. "Luxury purchasing among older consumers: exploring inferences about cognitive Age, status, and style motivations," Journal of Business Research, Elsevier, vol. 68(9), pages 1945-1952.
    13. Zeynep Arsel & Jonathan Bean, 2013. "Taste Regimes and Market-Mediated Practice," Journal of Consumer Research, Oxford University Press, vol. 39(5), pages 899-917.
    14. Louise M. Hassan & Edward Shiu & Deirdre Shaw, 2016. "Who Says There is an Intention–Behaviour Gap? Assessing the Empirical Evidence of an Intention–Behaviour Gap in Ethical Consumption," Journal of Business Ethics, Springer, vol. 136(2), pages 219-236, June.
    15. Carrington, Michal J. & Neville, Benjamin A. & Whitwell, Gregory J., 2014. "Lost in translation: Exploring the ethical consumer intention–behavior gap," Journal of Business Research, Elsevier, vol. 67(1), pages 2759-2767.
    16. Tynan, Caroline & McKechnie, Sally & Chhuon, Celine, 2010. "Co-creating value for luxury brands," Journal of Business Research, Elsevier, vol. 63(11), pages 1156-1163, November.
    17. Andreas Chatzidakis & Sally Hibbert & Andrew Smith, 2007. "Why People Don’t Take their Concerns about Fair Trade to the Supermarket: The Role of Neutralisation," Journal of Business Ethics, Springer, vol. 74(1), pages 89-100, August.
    18. Jane S. Pollard, 2004. "From Industrial District to 'Urban Village'? Manufacturing, Money and Consumption in Birmingham's Jewellery Quarter," Urban Studies, Urban Studies Journal Limited, vol. 41(1), pages 173-193, January.
    19. Brun, Alessandro & Caniato, Federico & Caridi, Maria & Castelli, Cecilia & Miragliotta, Giovanni & Ronchi, Stefano & Sianesi, Andrea & Spina, Gianluca, 2008. "Logistics and supply chain management in luxury fashion retail: Empirical investigation of Italian firms," International Journal of Production Economics, Elsevier, vol. 114(2), pages 554-570, August.
    20. Suman Sen & James Cowley, 2013. "The Relevance of Stakeholder Theory and Social Capital Theory in the Context of CSR in SMEs: An Australian Perspective," Journal of Business Ethics, Springer, vol. 118(2), pages 413-427, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Béatrice Parguel & Thierry Delécolle & Aïda Mimouni Chaabane, 2020. "Does Fashionization Impede Luxury Brands’ CSR Image?," Sustainability, MDPI, Open Access Journal, vol. 12(1), pages 1-16, January.
    2. Fifita, 'Ilaisaane M.E. & Seo, Yuri & Ko, Eunju & Conroy, Denise & Hong, Dayun, 2020. "Fashioning organics: Wellbeing, sustainability, and status consumption practices," Journal of Business Research, Elsevier, vol. 117(C), pages 664-671.
    3. Gianluigi Guido & Cesare Amatulli & Alessandro M. Peluso & Clarissa Matteis & Luigi Piper & Giovanni Pino, 2020. "Measuring internalized versus externalized luxury consumption motivations and consumers’ segmentation," Italian Journal of Marketing, Springer, vol. 2020(1), pages 25-47, March.
    4. Banister, Emma & Roper, Stuart & Potavanich, Tisiruk, 2020. "Consumers’ practices of everyday luxury," Journal of Business Research, Elsevier, vol. 116(C), pages 458-466.
    5. Jennifer Kunz & Stephanie May & Holger J. Schmidt, 2020. "Sustainable luxury: current status and perspectives for future research," Business Research, Springer;German Academic Association for Business Research, vol. 13(2), pages 541-601, July.
    6. Michelle Greenwood & R. Edward Freeman, 2018. "Deepening Ethical Analysis in Business Ethics," Journal of Business Ethics, Springer, vol. 147(1), pages 1-4, January.
    7. Feiereisen, Stephanie & Rasolofoarison, Dina & De Valck, Kristine & Schmitt, Julien, 2019. "Understanding emerging adults' consumption of TV series in the digital age: A practice-theory-based approach," Journal of Business Research, Elsevier, vol. 95(C), pages 253-265.
    8. Batat, Wided, 2020. "Pillars of sustainable food experiences in the luxury gastronomy sector: A qualitative exploration of Michelin-starred chefs’ motivations," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
    9. Karatzas, Stelios & Kapoulas, Alexandros & Priporas, Constantinos Vasilios, 2019. "Consumers' perceptions on complexity and prospects of ethical luxury: Qualitative insights from Taiwan," Australasian marketing journal, Elsevier, vol. 27(4), pages 224-232.
    10. Andrew Smith & Jennifer Johns, 2020. "Historicizing Modern Slavery: Free-Grown Sugar as an Ethics-Driven Market Category in Nineteenth-Century Britain," Journal of Business Ethics, Springer, vol. 166(2), pages 271-292, October.
    11. Anicia Jaegler & Tobias Goessling, 2020. "Sustainability concerns in luxury supply chains: European brand strategies and French consumer expectations," Business Strategy and the Environment, Wiley Blackwell, vol. 29(6), pages 2715-2733, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Marylyn Carrigan & Morven McEachern & Caroline Moraes & Carmela Bosangit, 2017. "The Fine Jewellery Industry: Corporate Responsibility Challenges and Institutional Forces Facing SMEs," Journal of Business Ethics, Springer, vol. 143(4), pages 681-699, July.
    2. Elena Kossmann & Mónica Gómez-Suárez, 2018. "Decision-making processes for purchases of ethical products: gaps between academic research and needs of marketing practitioners," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 15(3), pages 353-370, September.
    3. Janssen, Catherine & Vanhamme, Joëlle & Leblanc, Sina, 2017. "Should luxury brands say it out loud? Brand conspicuousness and consumer perceptions of responsible luxury," Journal of Business Research, Elsevier, vol. 77(C), pages 167-174.
    4. Karatzas, Stelios & Kapoulas, Alexandros & Priporas, Constantinos Vasilios, 2019. "Consumers' perceptions on complexity and prospects of ethical luxury: Qualitative insights from Taiwan," Australasian marketing journal, Elsevier, vol. 27(4), pages 224-232.
    5. Camilla Barbarossa & Patrick Pelsmacker, 2016. "Positive and Negative Antecedents of Purchasing Eco-friendly Products: A Comparison Between Green and Non-green Consumers," Journal of Business Ethics, Springer, vol. 134(2), pages 229-247, March.
    6. Jennifer Kunz & Stephanie May & Holger J. Schmidt, 2020. "Sustainable luxury: current status and perspectives for future research," Business Research, Springer;German Academic Association for Business Research, vol. 13(2), pages 541-601, July.
    7. Andreas Chatzidakis & Minas Kastanakis & Anastasia Stathopoulou, 2016. "Socio-Cognitive Determinants of Consumers’ Support for the Fair Trade Movement," Journal of Business Ethics, Springer, vol. 133(1), pages 95-109, January.
    8. Beatrice Lerma & Doriana Dal Palù & Marco Actis Grande & Claudia De Giorgi, 2017. "Could Black Be the New Gold? Design-Driven Challenges in New Sustainable Luxury Materials for Jewelry," Sustainability, MDPI, Open Access Journal, vol. 10(1), pages 1-14, December.
    9. Francisco Diez-Martin & Alicia Blanco-Gonzalez & Camilo Prado-Roman, 2019. "Research Challenges in Digital Marketing: Sustainability," Sustainability, MDPI, Open Access Journal, vol. 11(10), pages 1-13, May.
    10. Santhiya Ramasamy & Karpal S. Dara Singh & Azlan Amran & Mehran Nejati, 2020. "Linking human values to consumer CSR perception: The moderating role of consumer skepticism," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1958-1971, July.
    11. Rahul Govind & Jatinder Jit Singh & Nitika Garg & Shachi D’Silva, 2019. "Not Walking the Walk: How Dual Attitudes Influence Behavioral Outcomes in Ethical Consumption," Journal of Business Ethics, Springer, vol. 155(4), pages 1195-1214, April.
    12. Naïade Anido Freire & Leïla Loussaïef, 2018. "When Advertising Highlights the Binomial Identity Values of Luxury and CSR Principles: The Examples of Louis Vuitton and Hermès," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(4), pages 565-582, July.
    13. Pamela Yeow & Alison Dean & Danielle Tucker, 2014. "Bags for Life: The Embedding of Ethical Consumerism," Journal of Business Ethics, Springer, vol. 125(1), pages 87-99, November.
    14. Johanna Gummerus & Veronica Liljander & Reija Sihlman, 2017. "Do Ethical Social Media Communities Pay Off? An Exploratory Study of the Ability of Facebook Ethical Communities to Strengthen Consumers’ Ethical Consumption Behavior," Journal of Business Ethics, Springer, vol. 144(3), pages 449-465, September.
    15. Cristina Longo & Avi Shankar & Peter Nuttall, 2019. "“It’s Not Easy Living a Sustainable Lifestyle”: How Greater Knowledge Leads to Dilemmas, Tensions and Paralysis," Journal of Business Ethics, Springer, vol. 154(3), pages 759-779, February.
    16. Andrés Nova-Reyes & Francisco Muñoz-Leiva & Teodoro Luque-Martínez, 2020. "The Tipping Point in the Status of Socially Responsible Consumer Behavior Research? A Bibliometric Analysis," Sustainability, MDPI, Open Access Journal, vol. 12(8), pages 1-23, April.
    17. Farhad Aliyev & Ralf Wagner & Stefan Seuring, 2019. "Common and Contradictory Motivations in Buying Intentions for Green and Luxury Automobiles," Sustainability, MDPI, Open Access Journal, vol. 11(12), pages 1-15, June.
    18. Shao, Wei & Grace, Debra & Ross, Mitchell, 2019. "Consumer motivation and luxury consumption: Testing moderating effects," Journal of Retailing and Consumer Services, Elsevier, vol. 46(C), pages 33-44.
    19. Michelle Bonera & Elisabetta Corvi & Anna Paola Codini & Ruijing Ma, 2017. "Does Nationality Matter in Eco-Behaviour?," Sustainability, MDPI, Open Access Journal, vol. 9(10), pages 1-17, September.
    20. Béatrice Parguel & Thierry Delécolle & Aïda Mimouni Chaabane, 2020. "Does Fashionization Impede Luxury Brands’ CSR Image?," Sustainability, MDPI, Open Access Journal, vol. 12(1), pages 1-16, January.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:kap:jbuset:v:145:y:2017:i:3:d:10.1007_s10551-015-2893-9. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Sonal Shukla) or (Springer Nature Abstracting and Indexing). General contact details of provider: http://www.springer.com .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.