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To Avenge or Not to Avenge? Exploring the Interactive Effects of Moral Identity and the Negative Reciprocity Norm

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  • Laurie Barclay
  • David Whiteside
  • Karl Aquino

Abstract

Across three studies, the authors examine the interactive effects of moral identity and the negative reciprocity norm in predicting revenge. The general argument is that moral identity provides the motivational impetus for individuals’ responses, whereas the normative framework that people adopt as a basis for guiding moral action (e.g., negative reciprocity norm) influences the direction of the response. Results indicated that moral identity and the negative reciprocity norm significantly interacted to predict revenge. More specifically, the symbolization dimension of moral identity interacted with the negative reciprocity norm to predict revenge when individuals were the targets of mistreatment, whereas the internalization dimension of moral identity interacted with the negative reciprocity norm to predict revenge when individuals were the observers of mistreatment. Theoretical implications related to the differences between the symbolization and internalization dimensions of moral identity, the importance of examining normative frameworks, and the functionality of revenge are discussed. Copyright Springer Science+Business Media Dordrecht 2014

Suggested Citation

  • Laurie Barclay & David Whiteside & Karl Aquino, 2014. "To Avenge or Not to Avenge? Exploring the Interactive Effects of Moral Identity and the Negative Reciprocity Norm," Journal of Business Ethics, Springer, vol. 121(1), pages 15-28, April.
    • Handle: RePEc:kap:jbuset:v:121:y:2014:i:1:p:15-28
    DOI: 10.1007/s10551-013-1674-6
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    References listed on IDEAS

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    1. Tripp, Thomas M. & Bies, Robert J. & Aquino, Karl, 2002. "Poetic justice or petty jealousy? The aesthetics of revenge," Organizational Behavior and Human Decision Processes, Elsevier, vol. 89(1), pages 966-984, September.
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    Cited by:

    1. Zhiyu Feng & Fong Keng-Highberger & Hu Li & Krishna Savani, 2023. "Implicit Morality Theories: Employees’ Beliefs About the Malleability of Moral Character Shape Their Workplace Behaviors," Journal of Business Ethics, Springer, vol. 184(1), pages 193-216, April.
    2. Meghan A. Thornton & Deborah E. Rupp, 2016. "The Joint Effects of Justice Climate, Group Moral Identity, and Corporate Social Responsibility on the Prosocial and Deviant Behaviors of Groups," Journal of Business Ethics, Springer, vol. 137(4), pages 677-697, September.
    3. Stijn Decoster & Jeroen Stouten & Thomas M. Tripp, 2021. "When Employees Retaliate Against Self-Serving Leaders: The Influence of the Ethical Climate," Journal of Business Ethics, Springer, vol. 168(1), pages 195-213, January.
    4. Ramona Demasi & Christian Voegtlin, 2023. "When the Private and the Public Self Don’t Align: The Role of Discrepant Moral Identity Dimensions in Processing Inconsistent CSR Information," Journal of Business Ethics, Springer, vol. 187(1), pages 73-96, September.
    5. Li, Tao & Chen, Yun, 2022. "The obstacle to building a mutual regulation system: Exploring people's intervention intention toward tourists' deviant behavior," Annals of Tourism Research, Elsevier, vol. 93(C).
    6. Xiaoming Zheng & Xin Qin & Xin Liu & Hui Liao, 2019. "Will Creative Employees Always Make Trouble? Investigating the Roles of Moral Identity and Moral Disengagement," Journal of Business Ethics, Springer, vol. 157(3), pages 653-672, July.
    7. Farrar, Jonathan & Hausserman, Cass & Rennie, Morina, 2019. "The influence of revenge and financial rewards on tax fraud reporting intentions," Journal of Economic Psychology, Elsevier, vol. 71(C), pages 102-116.
    8. Yany Grégoire & Renaud Legoux & Thomas M. Tripp & Marie-Louise Radanielina-Hita & Jeffrey Joireman & Jeffrey D. Rotman, 2019. "What Do Online Complainers Want? An Examination of the Justice Motivations and the Moral Implications of Vigilante and Reparation Schemas," Journal of Business Ethics, Springer, vol. 160(1), pages 167-188, November.
    9. Wei Li & Si Chen & Zhihao Wang & Guomin Li & Xiaoguang Liu, 2022. "The Influence of Message Framing on Residents’ Waste Separation Willingness—The Mediating Role of Moral Identity," IJERPH, MDPI, vol. 19(10), pages 1-18, May.
    10. Agnihotri, Arpita & Bhattacharya, Saurabh & Gupta, Suraksha, 2023. "Do morally disengaged employees withdraw from customer-oriented citizenship behavior in response to customers’ uncivil behavior?," Journal of Business Research, Elsevier, vol. 165(C).
    11. Duong, Trang Thi-Thuy & Ngo, Liem Viet & Surachartkumtonkun, Jiraporn & Tran, Mai Dong & Northey, Gavin, 2023. "Less is more! A pathway to consumer's transcendence," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    12. Denni Arli & Patrick Esch & Yuanyuan Cui, 2023. "Who Cares More About the Environment, Those with an Intrinsic, an Extrinsic, a Quest, or an Atheistic Religious Orientation?: Investigating the Effect of Religious Ad Appeals on Attitudes Toward the E," Journal of Business Ethics, Springer, vol. 185(2), pages 427-448, June.
    13. Lages, Cristiana R. & Perez-Vega, Rodrigo & Kadić-Maglajlić, Selma & Borghei-Razavi, Niloofar, 2023. "A systematic review and bibliometric analysis of the dark side of customer behavior: An integrative customer incivility framework," Journal of Business Research, Elsevier, vol. 161(C).
    14. Steven L. Grover & Marie-Aude Abid-Dupont & Caroline Manville & Markus C. Hasel, 2019. "Repairing Broken Trust Between Leaders and Followers: How Violation Characteristics Temper Apologies," Journal of Business Ethics, Springer, vol. 155(3), pages 853-870, March.

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