IDEAS home Printed from https://ideas.repec.org/a/jfr/bmr111/v2y2013i2p1-12.html
   My bibliography  Save this article

How Employment Offering Enhances Employees¡¯ Intentions to Recommend the Organization as an Employer? The Role of Social Identity and Communications Distinctiveness

Author

Listed:
  • Dorothee Hanin
  • Florence Stinglhamber
  • Nathalie Delobbe

Abstract

Despite the interest for employer branding among practitioners, academic research on the topic is still limited. The purpose of the present research was to study the influence of the employment offering diffused by an organization through its communications on its employees¡¯ intentions to recommend the organization. More precisely, the present study aimed at examining the effect of the interaction between employment offering and communications distinctiveness on employees¡¯ recommendation intentions and the mediating role of social identity, i.e. organizational identification and pride, in this relationship. One-hundred eighty-seven employees of a large international group of the bank industry responded to the questionnaire. Results indicated that, when the employment offering depicts favorable employment conditions and these communications are perceived as distinct from other organizations¡¯ communications, employees are more proud of their organization and consequently more willing to recommend it as an employer. By contrast, organizational identification did not mediate the influence of the interaction of employment offering by communications distinctiveness on recommendation intentions. Implications of these findings are discussed.

Suggested Citation

  • Dorothee Hanin & Florence Stinglhamber & Nathalie Delobbe, 2013. "How Employment Offering Enhances Employees¡¯ Intentions to Recommend the Organization as an Employer? The Role of Social Identity and Communications Distinctiveness," Business and Management Research, Business and Management Research, Sciedu Press, vol. 2(2), pages 1-12, June.
    • Handle: RePEc:jfr:bmr111:v:2:y:2013:i:2:p:1-12
    as

    Download full text from publisher

    File URL: http://www.sciedupress.com/journal/index.php/bmr/article/download/2603/1677
    Download Restriction: no
    File URL: http://www.sciedupress.com/journal/index.php/bmr/article/view/2603
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Tyler, Tom R. & Blader, Steven L., 2002. "Autonomous vs. comparative status: Must we be better than others to feel good about ourselves?," Organizational Behavior and Human Decision Processes, Elsevier, vol. 89(1), pages 813-838, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Erhan Boğan & Bekir Bora Dedeoğlu, 2020. "Hotel employees' corporate social responsibility perception and organizational citizenship behavior: Perceived external prestige and pride in organization as serial mediators," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(5), pages 2342-2353, September.
    2. Alder, G. Stoney & Ambrose, Maureen L., 2005. "An examination of the effect of computerized performance monitoring feedback on monitoring fairness, performance, and satisfaction," Organizational Behavior and Human Decision Processes, Elsevier, vol. 97(2), pages 161-177, July.
    3. Suppes, Alexandra & van der Toorn, Jojanneke & Begeny, Christopher T., 2021. "Unhealthy closets, discriminatory dwellings: The mental health benefits and costs of being open about one's sexual minority status," Social Science & Medicine, Elsevier, vol. 285(C).
    4. Manish Kumar & Hemang Jauhari, 2015. "Satisfaction Of Learning, Performance, And Relatedness Needs At Work And Employees' Organizational Identification," Working papers 166, Indian Institute of Management Kozhikode.
    5. Abraham Carmeli & Ari Dothan & Dev Kumar Boojihawon, 2020. "Resilience of sustainability‐oriented and financially‐driven organizations," Business Strategy and the Environment, Wiley Blackwell, vol. 29(1), pages 154-169, January.
    6. Shelley L. Brickson, 2013. "Athletes, Best Friends, and Social Activists: An Integrative Model Accounting for the Role of Identity in Organizational Identification," Organization Science, INFORMS, vol. 24(1), pages 226-245, February.
    7. Ambrose, Maureen L., 2002. "Contemporary justice research: A new look at familiar questions," Organizational Behavior and Human Decision Processes, Elsevier, vol. 89(1), pages 803-812, September.
    8. Chang, Jin Wook & Chow, Rosalind M. & Woolley, Anita W., 2017. "Effects of inter-group status on the pursuit of intra-group status," Organizational Behavior and Human Decision Processes, Elsevier, vol. 139(C), pages 1-17.
    9. Yan Liu & Long Lam & Raymond Loi, 2014. "Examining professionals’ identification in the workplace: The roles of organizational prestige, work-unit prestige, and professional status," Asia Pacific Journal of Management, Springer, vol. 31(3), pages 789-810, September.
    10. Omer Farooq & Marielle Payaud & Dwight Merunka & Pierre Valette-Florence, 2014. "The Impact of Corporate Social Responsibility on Organizational Commitment: Exploring Multiple Mediation Mechanisms," Journal of Business Ethics, Springer, vol. 125(4), pages 563-580, December.
    11. Christopher T Begeny & Yuen J Huo & Heather J Smith & Michelle K Ryan, 2021. "Being treated fairly in groups is important, but not sufficient: The role of distinctive treatment in groups, and its implications for mental health," PLOS ONE, Public Library of Science, vol. 16(5), pages 1-28, May.
    12. Olkkonen, Maria-Elena & Lipponen, Jukka, 2006. "Relationships between organizational justice, identification with organization and work unit, and group-related outcomes," Organizational Behavior and Human Decision Processes, Elsevier, vol. 100(2), pages 202-215, July.
    13. Carnevale, Joel B. & Huang, Lei & Vincent, Lynne C. & Farmer, Steven & Wang, Lin, 2021. "Better to give than to receive (or seek) help? The interpersonal dynamics of maintaining a reputation for creativity," Organizational Behavior and Human Decision Processes, Elsevier, vol. 167(C), pages 144-156.
    14. Gartzia, Leire & Baniandrés, Josune, 2016. "Are people-oriented leaders perceived as less effective in task performance? Surprising results from two experimental studies," Journal of Business Research, Elsevier, vol. 69(2), pages 508-516.
    15. Stefan Thau & Christian Tröster & Karl Aquino & Madan Pillutla & David Cremer, 2013. "Satisfying Individual Desires or Moral Standards? Preferential Treatment and Group Members’ Self-Worth, Affect, and Behavior," Journal of Business Ethics, Springer, vol. 113(1), pages 133-145, March.
    16. Shen, Yimo & Jackson, Todd & Ding, Cody & Yuan, Denghua & Zhao, Lei & Dou, Yunlai & Zhang, Qinglin, 2014. "Linking perceived organizational support with employee work outcomes in a Chinese context: Organizational identification as a mediator," European Management Journal, Elsevier, vol. 32(3), pages 406-412.
    17. Prisca Brosi & Matthias Spörrle & Isabell M. Welpe, 2018. "Do we work hard or are we just great? The effects of organizational pride due to effort and ability on proactive behavior," Business Research, Springer;German Academic Association for Business Research, vol. 11(2), pages 357-373, September.
    18. Yunhong Hao & Qamar Farooq & Yanni Zhang, 2018. "Unattended social wants and corporate social responsibility of leading firms: Relationship of intrinsic motivation of volunteering in proposed welfare programs and employee attributes," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(6), pages 1029-1038, November.
    19. Matthew L. Hamilton & Mark Lubell, 2019. "Climate change adaptation, social capital, and the performance of polycentric governance institutions," Climatic Change, Springer, vol. 152(3), pages 307-326, March.
    20. Mark Boons & Daan Stam & Harry G. Barkema, 2015. "Feelings of Pride and Respect as Drivers of Ongoing Member Activity on Crowdsourcing Platforms," Journal of Management Studies, Wiley Blackwell, vol. 52(6), pages 717-741, September.

    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:jfr:bmr111:v:2:y:2013:i:2:p:1-12. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Simon Lee (email available below). General contact details of provider: http://bmr.sciedupress.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.