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Involvement Measurement Models-A Retro Analysis (Implications to Academia and Industry)

Author

Listed:
  • J. R. Issac Balasingh

    (Lecturer, Karunya School of Management, Karunya University, Coimbatore.)

  • D. Israel

    (Assistant Professor, XLRI, Jamshedpur.)

  • J.Clement Sudhahar

    (Assistant Professor, Karunya School of Management, Karunya University, Coimbatore.)

  • J. Japhynth

    (Lecturer, Karunya School of Management, Karunya University, Coimbatore.)

Abstract

Involvement has been studied as a social, phychological, and marketing variable for over 30 years. This variable has been found to be an internal constraint, which requires commitment, on concern by an individual and which can be defined in terms of direction (e.g., oriented towards a product or service) and level of involvement has been accepted as being oriented toward decision making, advertising, and products. This article endeavors to examine the framework and related issues of different involvement instruments developed over time and reexamine the literature in respect of involvement applicable to various industries and presents comprehensive tables indicating the critical dimensions been used in involvement instruments and comceptualized in different global contexts. Also unravels the invaluable contributions made to the involvement literature in the 21st century and clearly outlines the implications of these standardized models to academia and industry.

Suggested Citation

  • J. R. Issac Balasingh & D. Israel & J.Clement Sudhahar & J. Japhynth, 2007. "Involvement Measurement Models-A Retro Analysis (Implications to Academia and Industry)," Journal of Commerce and Trade, Society for Advanced Management Studies, vol. 2(2), pages 10-17, October.
    • Handle: RePEc:jct:journl:v:ii:y:2007:i:2:p:10-17
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    References listed on IDEAS

    as
    1. Celsi, Richard L & Olson, Jerry C, 1988. "The Role of Involvement in Attention and Comprehension Processes," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(2), pages 210-224, September.
    2. Olshavsky, Richard W & Granbois, Donald H, 1979. "Consumer Decision Making-Fact or Fiction?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 6(2), pages 93-100, Se.
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    JEL classification:

    • A0 - General Economics and Teaching - - General
    • C0 - Mathematical and Quantitative Methods - - General

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