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Impact of Homebuyer Characteristics on Service Quality in Real Estate Brokerage

  • Vicky L. Seiler

    ()

    (Hawaii Pacific University, Marketing Department, Honolulu, HI 96813)

  • Michael J. Seiler

    ()

    (Hawaii Pacific University, Finance Department, Honolulu, HI 96813)

  • James R. Webb

    ()

    (Cleveland State University, Department of Finance, Cleveland, OH 44115)

Registered author(s):

    This study is the first to identify whether specific individual homebuyer characteristics, such as repeat versus first-time, local versus out-of-town, individual versus joint decision-makers, and Web versus non-Web users relate to the rating of a firm’s overall service quality and whether or not the buyer will recommend the firm to others. A hedonic model reveals there is a significant linkage between repeat homebuyers and recommending the firm to others. Variations of the hedonic models are also examined. Specifically, multiple ways to measure each buyer characteristic are considered.

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    File URL: http://www.umac.mo/fba/irer/papers/past/Vol9_pdf/Seiler,%20Seiler,%20and%20Webb(44-61).pdf
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    Article provided by Asian Real Estate Society in its journal International Real Estate Review.

    Volume (Year): 9 (2006)
    Issue (Month): 1 ()
    Pages: 44-61

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    Handle: RePEc:ire:issued:v:09:n:01:2006:p:44-61
    Contact details of provider: Postal: Asia Real Estate Society, 51 Monroe Street, Plaza E-6, Rockville, MD 20850, USA
    Web page: http://www.asres.org/
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    Order Information: Postal: Asian Real Estate Society, 51 Monroe Street, Plaza E-6, Rockville, MD 20850, USA
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