Impact of Homebuyer Characteristics on Service Quality in Real Estate Brokerage
This study is the first to identify whether specific individual homebuyer characteristics, such as repeat versus first-time, local versus out-of-town, individual versus joint decision-makers, and Web versus non-Web users relate to the rating of a firm’s overall service quality and whether or not the buyer will recommend the firm to others. A hedonic model reveals there is a significant linkage between repeat homebuyers and recommending the firm to others. Variations of the hedonic models are also examined. Specifically, multiple ways to measure each buyer characteristic are considered.
Volume (Year): 9 (2006)
Issue (Month): 1 ()
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