Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools
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DOI: 10.1287/mksc.2021.1325
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- Xudong Lin & Tingyi Shi & Hanyang Luo & Hao Zhu, 2024. "Optimal Service Strategies of Online Platform Based on Purchase Behavior," Sustainability, MDPI, vol. 16(19), pages 1-35, September.
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Keywords
behavioral economics; business-to-business marketing; competitive analysis; electronic commerce; choice modeling; marketing tools; competition; cognitive hierarchy; sales response parameters;All these keywords.
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