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Exploring Factors that Lead to People Watching Professional Soccer on Television

Author

Listed:
  • Alan D. Smith

    (Department of Management and Marketing, Robert Morris University, Pittsburgh, PA, USA)

  • Steve R. Clinton

    (Department of Marketing, Robert Morris University, Pittsburgh, PA, USA)

Abstract

The purpose of this study is to examine and determine factors that lead to increased television ratings for soccer in the U.S. The study primarily focuses on fantasy soccer participation, involvement in soccer, presence of a local professional team, and social media interaction. After providing a brief history of soccer television ratings in the U.S., a conceptual model based on these factors is developed and explained. The factors of this conceptual model are tested through statistical analysis. Based on these results, the model provides recommendations and conclusions for soccer decision makers to increase television ratings in the future, which ultimately will drive and increase the bottom line of all parties involved.

Suggested Citation

  • Alan D. Smith & Steve R. Clinton, 2016. "Exploring Factors that Lead to People Watching Professional Soccer on Television," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 14(4), pages 66-95, October.
    • Handle: RePEc:igg:jeco00:v:14:y:2016:i:4:p:66-95
    as

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    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/JECO.2016100105
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    References listed on IDEAS

    as
    1. Evans, Daniel M. & Smith, Aaron C.T., 2004. "The Internet and Competitive Advantage: A Study of Australia's Four Premier Professional Sporting Leagues," Sport Management Review, Elsevier, vol. 7(1), pages 27-56, May.
    2. Jeffrey S. Harrison & Douglas A. Bosse & Robert A. Phillips, 2010. "Managing for stakeholders, stakeholder utility functions, and competitive advantage," Strategic Management Journal, Wiley Blackwell, vol. 31(1), pages 58-74, January.
    3. Alan D. Smith, 2013. "Online social networking and office environmental factors that affect worker productivity," International Journal of Procurement Management, Inderscience Enterprises Ltd, vol. 6(5), pages 578-608.
    4. Todd Nesbit & Kerry King, 2010. "The Impact of Fantasy Sports on Television Viewership," Journal of Media Economics, Taylor & Francis Journals, vol. 23(1), pages 24-41.
    5. Alan D. Smith, 2012. "Social media and online dating service providers: reexamining the new face of romance," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 9(2), pages 127-148.
    6. Alan D. Smith & William T. Rupp, 2013. "Data Quality and Knowledge/Information Management in Service Operations Management: Regional Supermarket Case Study," International Journal of Knowledge-Based Organizations (IJKBO), IGI Global, vol. 3(3), pages 35-52, July.
    7. Daniel M. Evans & Aaron C.T. Smith, 2004. "The Internet and Competitive Advantage: A Study of Australia's Four Premier Professional Sporting Leagues," Sport Management Review, Taylor & Francis Journals, vol. 7(1), pages 27-56, January.
    8. Amber A. Smith & David P. Synowka & Alan D. Smith, 2014. "E-commerce quality and adoptive elements of e-ticketing for entertainment and sporting events," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 15(4), pages 450-487.
    9. Scott Tainsky & Chad D. McEvoy, 2012. "Television Broadcast Demand in Markets Without Local Teams," Journal of Sports Economics, , vol. 13(3), pages 250-265, June.
    Full references (including those not matched with items on IDEAS)

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