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Non-technological innovation activities mediate the impacts of the intra- and extra-organizational contexts on technological innovation outputs


  • Ana Ferreira

    () (Centro Interdisciplinar de Ciências Sociais CICS.NOVA, Faculdade de Ciências Sociais e Humanas - Universidade Nova de Lisboa, Portugal)

  • Ana Lúcia Teixeira

    () (Centro Interdisciplinar de Ciências Sociais CICS.NOVA, Faculdade de Ciências Sociais e Humanas - Universidade Nova de Lisboa, Portugal)

  • Ana Roque Dantas

    () (Centro Interdisciplinar de Ciências Sociais CICS.NOVA, Faculdade de Ciências Sociais e Humanas - Universidade Nova de Lisboa, Portugal)


The increasing interest on innovation studies and, particularly, on technological innovation has been attributed to innovation’s social and economic relevance. Still, organizational and marketing innovation activities, which are critical for firms’ economic performance, have been far less studied. This paper will specifically characterize these non-technological innovation processes, their firm and environmental underpinnings, as well as their impacts on technological innovation outputs (i.e., goods and services). For this purpose, it focuses on the Information and Communication Technology (ICT) services sector in Portugal between 2010 and 2012. This period is characterized by a socio-economic crisis context that is concomitant to decreases in firms’ innovation activities and economic performance. Under this challenging scenario, our data shows that organizational and/or marketing innovation activities mediate the impacts of firms’ 1) assets; 2) research activities and empowerment strategies; and 3) structure and climate of decision-making processes, on technological innovation outputs. This study reveals that decreases in innovative performance during the socio-economic crisis could be attributed not only to unfavourable firm and environmental contexts, but also to the absence of non-technological innovation activities. As such, it is suggested that support of non-technological innovation by firms’ managers and, at a broader level, by public policies is critical for launching of new products and services to the markets.

Suggested Citation

  • Ana Ferreira & Ana Lúcia Teixeira & Ana Roque Dantas, 2015. "Non-technological innovation activities mediate the impacts of the intra- and extra-organizational contexts on technological innovation outputs," Enterprise and Work Innovation Studies, Universidade Nova de Lisboa, IET/CICS.NOVA-Interdisciplinary Centre on Social Sciences, Faculty of Science and Technology, vol. 11(11), pages 9-43, December.
  • Handle: RePEc:ieu:journl:v:11:y:2015:i:11:p:9-43

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    References listed on IDEAS

    1. Archibugi, Daniele & Filippetti, Andrea & Frenz, Marion, 2013. "Economic crisis and innovation: Is destruction prevailing over accumulation?," Research Policy, Elsevier, vol. 42(2), pages 303-314.
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    More about this item


    Organizational innovation; Marketing innovation; Crisis; ICT services sector;

    JEL classification:

    • A14 - General Economics and Teaching - - General Economics - - - Sociology of Economics
    • D2 - Microeconomics - - Production and Organizations
    • L8 - Industrial Organization - - Industry Studies: Services
    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights


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