Paradoxo de inovação no cluster do vinho: o caso da região demarcada do Douro
This paper aims firstly to examine the innovation within the cluster of a traditional European wine region (Region of the Douro - Portugal), characterized by the so-called model of terroir in wine, an economic structure supported by a large number of growers, small and medium-sized wineries and high regulation throughout the productive chain, which clearly emerges the question of tradition versus innovation. This research used grounded theory method and the results show that traditional companies remain in a region whose legislation hinders the radical innovations, but at the same time, ensures quality values. There is a transfer of traditional values of a specific product, the port wine, for new products recently launched in the market, and simultaneously a transfer of value-added of the port wine to the value of family ties with the production process and with the land of the Douro Region.
Volume (Year): 53 (2013)
Issue (Month): 3 (May)
|Contact details of provider:|| Web page: http://eaesp.fgvsp.br/|
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:fgv:eaerae:v:53:y:2013:i:3:a:30038. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Núcleo de Computação da FGV/EPGE)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.