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Paradoxo de inovação no cluster do vinho: o caso da região demarcada do Douro

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  • Inhan, Ligia
  • Ferreira, João
  • Marques, Carla
  • Rebelo, João

Abstract

This paper aims firstly to examine the innovation within the cluster of a traditional European wine region (Region of the Douro - Portugal), characterized by the so-called model of terroir in wine, an economic structure supported by a large number of growers, small and medium-sized wineries and high regulation throughout the productive chain, which clearly emerges the question of tradition versus innovation. This research used grounded theory method and the results show that traditional companies remain in a region whose legislation hinders the radical innovations, but at the same time, ensures quality values. There is a transfer of traditional values of a specific product, the port wine, for new products recently launched in the market, and simultaneously a transfer of value-added of the port wine to the value of family ties with the production process and with the land of the Douro Region.

Suggested Citation

  • Inhan, Ligia & Ferreira, João & Marques, Carla & Rebelo, João, 2013. "Paradoxo de inovação no cluster do vinho: o caso da região demarcada do Douro," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 53(3), May.
  • Handle: RePEc:fgv:eaerae:v:53:y:2013:i:3:a:30038
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    Cited by:

    1. Ana Ferreira & Ana Lúcia Teixeira & Ana Roque Dantas, 2015. "Non-technological innovation activities mediate the impacts of the intra- and extra-organizational contexts on technological innovation outputs," Enterprise and Work Innovation Studies, Universidade Nova de Lisboa, IET/CICS.NOVA-Interdisciplinary Centre on Social Sciences, Faculty of Science and Technology, vol. 11(11), pages 9-43, December.

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