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Economic Value of Location-based Big Data: Estimating the Size of Japan's B2B Market

Author

Listed:
  • Teppei KOGUCHI

    (Shizuoka University, Japan)

  • Toshiya JITSUZUMI

    (Kyushu University, Japan)

Abstract

The rapid development of data handling and statistical analysis has increased international interest in using "big data" for multiple applications. However, many stakeholders are hesitant to take the first step or to make an initial investment because the projected market size is still unknown, despite the high probability of a positive feedback loop once it takes off. This paper provides a basic foundation for further discussion by empirically estimating the size of the B2B market for location-based data in Japan. The results of a questionnaire survey following a conjoint method suggest that location-based data currently produced and stored by Japanese mobile operators can generate as much as 195 billion yen a year, which is equivalent to 11% of the annual operating profits of the Japanese mobile sector.

Suggested Citation

  • Teppei KOGUCHI & Toshiya JITSUZUMI, 2015. "Economic Value of Location-based Big Data: Estimating the Size of Japan's B2B Market," Communications & Strategies, IDATE, Com&Strat dept., vol. 1(97), pages 59-74, 1st quart.
    • Handle: RePEc:idt:journl:cs9703
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    File URL: http://repec.idate.org/RePEc/idt/journl/CS9703/CS97_KOGUCHI_JITSUZUMI.pdf
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    References listed on IDEAS

    as
    1. Louviere,Jordan J. & Hensher,David A. & Swait,Joffre D., 2000. "Stated Choice Methods," Cambridge Books, Cambridge University Press, number 9780521788304, September.
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    Cited by:

    1. Koguchi, Teppei & Jitsuzumi, Toshiya & Kasuga, Norihiro & Nakamura, Akihiro & Shishikura, Manabu, 2015. "Analysis of the economic value of leaks of personal data," 2015 Regional ITS Conference, Los Angeles 2015 146340, International Telecommunications Society (ITS).
    2. Koguchi, Teppei & Jitsuzumi, Toshiya & Kasuga, Norihiro & Nakamura, Akihiro & Shishikura, Manabu, 2016. "Analysis of the relation between a person's emotion and willingness to accept for leaks of personal data," 27th European Regional ITS Conference, Cambridge (UK) 2016 148681, International Telecommunications Society (ITS).

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    More about this item

    Keywords

    big data; location-based data; dataset market.;
    All these keywords.

    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • O38 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Government Policy
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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