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Nowcasting Credit Demand in Turkey with Google Trends Data

Author

Listed:
  • Omer ZEYBEK

    (ING Bank Turkey Analytic CRM Dept.,)

  • Erginbay UGURLU

    (Hitit Universitesi, FEAS, Department of Economics)

Abstract

Age of Big Data and internet has brought variety of opportunities for social researchers on identifying on-going social trends instantly. As internet user base grew exponentially, major internet content search companies have begun to offer data mining products which could extract attitude of on-going trends and identify new trends on web as well. Since 2009, as a pioneer on these web analytics solutions Google has launched Google Trends service, which enables to researchers to examine change of trend on specific keywords. We use weekly Google Trends Index of 'General Purpose Loan' (GT) and total out-standing volume of Turkish banking system from the data period of first week of March 2011 to second week of September 2014. In this paper we test whether the Google Analytics search index series can be used as a consistent forecaster of national general purpose loan (GPL] demand in Turkey. We show how to use search engine data to forecast Turkish GPL demand. The results show that Google search query data is successful at nowcasting GPL demand.

Suggested Citation

  • Omer ZEYBEK & Erginbay UGURLU, 2014. "Nowcasting Credit Demand in Turkey with Google Trends Data," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 1(1), pages 333-340, December.
    • Handle: RePEc:icb:wpaper:v:1:y:2014:i:1:333-340
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    References listed on IDEAS

    as
    1. Meltem Gulenay Chadwick & Gonul Sengul, 2015. "Nowcasting the Unemployment Rate in Turkey : Let's ask Google," Central Bank Review, Research and Monetary Policy Department, Central Bank of the Republic of Turkey, vol. 15(3), pages 15-40.
    2. Peter Kuhn & Mikal Skuterud, 2004. "Internet Job Search and Unemployment Durations," American Economic Review, American Economic Association, vol. 94(1), pages 218-232, March.
    3. Baffigi, Alberto & Golinelli, Roberto & Parigi, Giuseppe, 2004. "Bridge models to forecast the euro area GDP," International Journal of Forecasting, Elsevier, vol. 20(3), pages 447-460.
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    Cited by:

    1. Narcı, Muhammed Talha, 2017. "Consumer Behavior and Social Media Marketing: A Research on University Student," Bulletin of Economic Theory and Analysis, BETA Journals, vol. 2(3), pages 279-307, July-Sept.
    2. Voraprapa Nakavachara & Nuarpear Lekfuangfu, 2017. "Predicting the Present Revisited: The Case of Thailand," PIER Discussion Papers 70, Puey Ungphakorn Institute for Economic Research.

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    More about this item

    Keywords

    Nowcasting web analytics; forecasting; general purpose loan.;
    All these keywords.

    JEL classification:

    • C53 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Forecasting and Prediction Models; Simulation Methods

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