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Purchase of Consumer Behavior in the Event of Natural Disasters, Shows New Cultural Values?

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  • Giulia Netti

Abstract

Specifically, this article is a pre-test to understand if a population considered individualistic, such as the Italian population, in the study carried out by Hofstede, in particular cases resulting from a shock, in other words from the advent of a natural disaster, highlight cultural values that were previously unidentifiable. A statistical analysis was conducted, through the administration of a questionnaire, via the web thanks to the use of social media such as facebook and whatsapp. The results of this pre-test that registered a number of 263 replies to the questionnaire, shows that the Italian population in the event of a natural disaster, shows a high cultural value, understood as a strong propensity to social and economic aid, identifying values collectivistic and no longer individualistic. However, this research work has many limitations that can be overcome through a more in-depth and complete analysis.

Suggested Citation

  • Giulia Netti, 2021. "Purchase of Consumer Behavior in the Event of Natural Disasters, Shows New Cultural Values?," International Journal of Business and Management, Canadian Center of Science and Education, vol. 14(2), pages 141-141, July.
    • Handle: RePEc:ibn:ijbmjn:v:14:y:2021:i:2:p:141
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    References listed on IDEAS

    as
    1. Geert Hofstede, 2010. "The GLOBE debate: Back to relevance," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 41(8), pages 1339-1346, October.
    2. Geert Hofstede, 1983. "The Cultural Relativity of Organizational Practices and Theories," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 14(2), pages 75-89, June.
    3. Dahl, Darren W. & Frankenberger, Kristina D. & Manchanda, Rajesh V., 2003. "Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students," Journal of Advertising Research, Cambridge University Press, vol. 43(3), pages 268-280, September.
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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