IDEAS home Printed from https://ideas.repec.org/a/ibn/ijbmjn/v13y2018i3p188.html
   My bibliography  Save this article

Health Consciousness and Brand Equity in the Carbonated Soft Drink Industry in Sri Lanka

Author

Listed:
  • Vadivelu Thusyanthy

Abstract

The purpose of this study is to assess the degree of health consciousness and customer based brand equity, and this study aims to consider further the impact of health consciousness on customer based brand equity by using the health belief model theory and brand value concept in the carbonated soft drink industry in Sri Lanka. A total of 338 usable data were collected from undergraduate students at universities in Sri Lanka. In analyzing the empirical data one sample t-test and simple linear regression analysis were used. The results show that the degree of health consciousness and customer based brand equity are in low level and moderate level, respectively, whilst health consciousness has significant positive impact on customer based brand equity. The findings of this study regarding the levels of health consciousness and customer based brand equity and the impact of health consciousness on customer based brand equity have important implications for marketing managers in the carbonated soft drink industry in Sri Lanka.

Suggested Citation

  • Vadivelu Thusyanthy, 2018. "Health Consciousness and Brand Equity in the Carbonated Soft Drink Industry in Sri Lanka," International Journal of Business and Management, Canadian Center of Science and Education, vol. 13(3), pages 188-188, February.
    • Handle: RePEc:ibn:ijbmjn:v:13:y:2018:i:3:p:188
    as

    Download full text from publisher

    File URL: http://www.ccsenet.org/journal/index.php/ijbm/article/download/71898/40536
    Download Restriction: no
    File URL: http://www.ccsenet.org/journal/index.php/ijbm/article/view/71898
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Becker, M.H. & Drachman, R.H. & Kirscht, J.P., 1974. "A new approach to explaining sick-role behavior in low-income populations," American Journal of Public Health, American Public Health Association, vol. 64(3), pages 205-216.
    2. Lorinczi, Krisztian & Bacs, Zoltan & Nagy, Adrian Szilard, 2009. "Hungarian consumer behavior analysis in terms of healthy nutrition," 113th Seminar, September 3-6, 2009, Chania, Crete, Greece 58087, European Association of Agricultural Economists.
    3. Zdravkovic, Srdan & Magnusson, Peter & Stanley, Sarah M., 2010. "Dimensions of fit between a brand and a social cause and their influence on attitudes," International Journal of Research in Marketing, Elsevier, vol. 27(2), pages 151-160.
    4. Huang, Lu & Liu, Yizao, 2014. "The Dynamics of Brand Value in the Carbonated Soft Drinks Industry," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 172389, Agricultural and Applied Economics Association.
    5. Yoo, Boonghee & Donthu, Naveen, 2001. "Developing and validating a multidimensional consumer-based brand equity scale," Journal of Business Research, Elsevier, vol. 52(1), pages 1-14, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Anselmsson, Johan & Burt, Steve & Tunca, Burak, 2017. "An integrated retailer image and brand equity framework: Re-examining, extending, and restructuring retailer brand equity," Journal of Retailing and Consumer Services, Elsevier, vol. 38(C), pages 194-203.
    2. Kim, Yeonshin & Hur, Won-Moo & Lee, Luri, 2023. "Understanding customer participation in CSR activities: The impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    3. Vishwas Maheshwari & George Lodorfos & Siril Jacobsen, 2014. "Determinants of Brand Loyalty: A Study of the Experience-Commitment-Loyalty Constructs," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 5(6), pages 13-23, November.
    4. Chan Choi, S., 2017. "Defensive strategy against a private label: Building brand premium for retailer cooperation," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 335-339.
    5. Affifa Sardar & Amir Manzoor & Khurram Adeel Shaikh & Liaqat Ali, 2021. "An Empirical Examination of the Impact of eWom Information on Young Consumers’ Online Purchase Intention: Mediating Role of eWom Information Adoption," SAGE Open, , vol. 11(4), pages 21582440211, October.
    6. Diogo Hildebrand & Yoshiko Demotta & Sankar Sen & Ana Valenzuela, 2017. "Consumer Responses to Corporate Social Responsibility (CSR) Contribution Type," Post-Print hal-01576949, HAL.
    7. Rana Essam Shazly & Abeer A. Mahrous, 2020. "Capture the hearts to win the minds: cause-related marketing in Egypt," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 17(3), pages 255-276, September.
    8. Sandra Maria Correia Loureiro & Rui Lopes & Hans Ruediger Kaufmann, 2014. "How brand personality, brand identification and service quality influence service brand equity," Cogent Business & Management, Taylor & Francis Journals, vol. 1(1), pages 1-1, October.
    9. Sri Setyo Iriani, 2021. "Do you (still) hire celebrities to increase purchase intention?," International Journal of Business Ecosystem & Strategy (2687-2293), Bussecon International Academy, vol. 3(3), pages 38-45, July.
    10. Kunal Swani & Lauren I. Labrecque, 2020. "Like, Comment, or Share? Self-presentation vs. brand relationships as drivers of social media engagement choices," Marketing Letters, Springer, vol. 31(2), pages 279-298, September.
    11. Allah Wasaya & Bilal Khan & Muhammad Shafee & Mirza Sajid Mahmood, 2016. "Impact of Brand Equity, Advertisement and Hedonic Consumption Tendencies on Cognitive Dissonance: A Mediation Study," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(3), pages 154-162, June.
    12. Wang, Luming & Finn, Adam, 2014. "A psychometric theory that measures up to marketing reality: An adapted Many Faceted IRT model," Australasian marketing journal, Elsevier, vol. 22(2), pages 93-102.
    13. Willems, Kim, 2022. "Brand personality appeal in retailing: Comparing fashion- and grocery retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    14. Boisvert, Jean & Christodoulides, George & Sajid Khan, M., 2023. "Toward a better understanding of key determinants and consequences of masstige consumption," Journal of Business Research, Elsevier, vol. 161(C).
    15. Jalal Hanaysha, 2016. "The Importance of Product Innovation in Driving Brand Success: An Empirical Study on Automotive Industry," American Journal of Economics and Business Administration, Science Publications, vol. 8(1), pages 35-43, March.
    16. Lang, Le Dang & Lim, Weng Marc & Guzmán, Francisco, 2022. "How does promotion mix affect brand equity? Insights from a mixed-methods study of low involvement products," Journal of Business Research, Elsevier, vol. 141(C), pages 175-190.
    17. Anne Schmitz & Nieves Villaseñor-Román, 2018. "Do Brands Matter in Unlisted Firms? An Empirical Study of the Association between Brand Equity and Financial Performance," Administrative Sciences, MDPI, vol. 8(4), pages 1-12, October.
    18. Das, Gopal, 2014. "Factors affecting Indian shoppers׳ attitude and purchase intention: An empirical check," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 561-569.
    19. Beatriz Moliner-Velázquez & María Fuentes-Blasco & Irene Gil-Saura, 2019. "Effects of value and innovation on brand equity in retailing," Journal of Brand Management, Palgrave Macmillan, vol. 26(6), pages 658-674, November.
    20. Jahanvi, Jahanvi & Sharma, Meenakshi, 2021. "Brand respect: Conceptualization, scale development and validation," Journal of Business Research, Elsevier, vol. 132(C), pages 115-123.

    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ibn:ijbmjn:v:13:y:2018:i:3:p:188. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Canadian Center of Science and Education (email available below). General contact details of provider: https://edirc.repec.org/data/cepflch.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.