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My bibliography Save this articleHumanizing a Superhero: An Empirical Test in the Comic Books Industry
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References listed on IDEAS
- Jennifer J. Argo & Rui (Juliet) Zhu & Darren W. Dahl, 2008. "Fact or Fiction: An Investigation of Empathy Differences in Response to Emotional Melodramatic Entertainment," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 34(5), pages 614-623, August.
- Rapp, Adam & Ogilvie, Jessica & Bachrach, Daniel G., 2015. "Sales leadership icons and models: How comic book superheroes would make great sales leaders," Business Horizons, Elsevier, vol. 58(3), pages 261-274.
- Belk, Russell W, 1987. "Material Values in the Comics: A Content Analysis of Comic Books Featuring Themes of Wealth," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(1), pages 26-42, June.
- Holbrook, Morris B & Hirschman, Elizabeth C, 1982. "The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(2), pages 132-140, September.
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More about this item
Keywords
comic books; content analysis; human superheroes; regression analysis; success;All these keywords.
JEL classification:
- R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
- Z0 - Other Special Topics - - General
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