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Value Creation and Destruction: Balancing Failure in Serious Games Applied to Online Corporate Training

Author

Listed:
  • Mathias Freire de Carvalho
  • Murillo Dias
  • Thiago Schmitz

Abstract

The research investigates how digital Serious Games (SGs) for organizational training create value while simultaneously causing value to be lost during their implementation process. Organizations face challenges when implementing SGs because these games offer experiential learning, higher engagement, and better knowledge transfer. The main reasons for adoption failure include difficulties tailoring solutions, distributing resources, and preparing organizations for change, with findings indicating both positive and negative value creation. The research analyzes Brazilian organizational interview data to identify four value-based dimensions that demonstrate dangerous organizational methods, along with their learning potential. The research findings enable organizations to identify the primary barriers that prevent SGs from entering mainstream business-to-business adoption, while providing operational methods to develop training systems that merge contemporary methods with current business systems.

Suggested Citation

  • Mathias Freire de Carvalho & Murillo Dias & Thiago Schmitz, 2026. "Value Creation and Destruction: Balancing Failure in Serious Games Applied to Online Corporate Training," International Business Research, Canadian Center of Science and Education, vol. 19(3), pages 1-35, June.
    • Handle: RePEc:ibn:ibrjnl:v:19:y:2026:i:3:p:35
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    References listed on IDEAS

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    1. Järvi, Henna & Kähkönen, Anni-Kaisa & Torvinen, Hannu, 2018. "When value co-creation fails: Reasons that lead to value co-destruction," Scandinavian Journal of Management, Elsevier, vol. 34(1), pages 63-77.
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    3. Lehtonen, Miikka J. & Vesa, Mikko & Harviainen, J. Tuomas, 2022. "Games-as-a-Disservice: Emergent value co-destruction in platform business models," Journal of Business Research, Elsevier, vol. 141(C), pages 564-574.
    4. Pathak, Buddhi & Ashok, Mona & Tan, Yin Leng, 2020. "Value co-destruction: Exploring the role of actors’ opportunism in the B2B context," International Journal of Information Management, Elsevier, vol. 52(C).
    Full references (including those not matched with items on IDEAS)

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    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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