Value Creation and Destruction: Balancing Failure in Serious Games Applied to Online Corporate Training

The research investigates how digital Serious Games (SGs) for organizational training create value while simultaneously causing value to be lost during their implementation process. Organizations face challenges when implementing SGs because these games offer experiential learning, higher engagement, and better knowledge transfer. The main reasons for adoption failure include difficulties tailoring solutions, distributing resources, and preparing organizations for change, with findings indicating both positive and negative value creation. The research analyzes Brazilian organizational interview data to identify four value-based dimensions that demonstrate dangerous organizational methods, along with their learning potential. The research findings enable organizations to identify the primary barriers that prevent SGs from entering mainstream business-to-business adoption, while providing operational methods to develop training systems that merge contemporary methods with current business systems.