IDEAS home Printed from https://ideas.repec.org/a/ibn/ibrjnl/v17y2025i5p74.html
   My bibliography  Save this article

Open Innovation and Market Orientation in Mexican SMEs Automotive Industry

Author

Listed:
  • Sandra Yeseani Pinzon-Castro
  • Gonzalo Maldonado-Guzman

Abstract

Nowadays open innovation is becoming a business strategy that is gaining more and more attention from the scientific and business community. However, although the term open innovation was introduced in 2006, little is known about the relationship between open innovation and market orientation, since there are relatively few studies published in the literature that have been oriented in its analysis and discussion. Therefore, the main objective of this research is to fill this gap in the literature and explore the link that exists between open innovation and market orientation, through a research framework that consists of 4 measurement scales, 24 items, 1 hypothesis and an extensive review of the literature. Likewise, a self-administered questionnaire was distributed to a sample of 300 small and medium-sized manufacturing companies in the automotive industry in Mexico, analyzing the data set using confirmatory factor analysis and structural equation models. The results obtained suggest that open innovation has significant positive effects on the market orientation of companies that make up the manufacturing industry.

Suggested Citation

  • Sandra Yeseani Pinzon-Castro & Gonzalo Maldonado-Guzman, 2025. "Open Innovation and Market Orientation in Mexican SMEs Automotive Industry," International Business Research, Canadian Center of Science and Education, vol. 17(5), pages 1-74, October.
  • Handle: RePEc:ibn:ibrjnl:v:17:y:2025:i:5:p:74
    as

    Download full text from publisher

    File URL: https://ccsenet.org/journal/index.php/ibr/article/download/0/0/50733/54982
    Download Restriction: no

    File URL: https://ccsenet.org/journal/index.php/ibr/article/view/0/50733
    Download Restriction: no
    ---><---

    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ibn:ibrjnl:v:17:y:2025:i:5:p:74. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Canadian Center of Science and Education (email available below). General contact details of provider: https://edirc.repec.org/data/cepflch.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.