The Effect of Firm's Brand Reputation on Customer Loyalty and Customer Word of Mouth: The Mediating Role of Customer Satisfaction and Customer Trust
Author
Abstract
Suggested Citation
Download full text from publisher
References listed on IDEAS
- Park, Cheol & Lee, Thae Min, 2009. "Information direction, website reputation and eWOM effect: A moderating role of product type," Journal of Business Research, Elsevier, vol. 62(1), pages 61-67, January.
- Rose, Caspar & Thomsen, Steen, 2004. "The Impact of Corporate Reputation on Performance:: Some Danish Evidence," European Management Journal, Elsevier, vol. 22(2), pages 201-210, April.
- Stephen J. Brammer & Stephen Pavelin, 2006. "Corporate Reputation and Social Performance: The Importance of Fit," Journal of Management Studies, Wiley Blackwell, vol. 43(3), pages 435-455, May.
- Tang, Chuanyi & Mehl, Matthias R. & Eastlick, Mary Ann & He, Wu & Card, Noel A., 2016. "A longitudinal exploration of the relations between electronic word-of-mouth indicators and firms’ profitability: Findings from the banking industry," International Journal of Information Management, Elsevier, vol. 36(6), pages 1124-1132.
- Mooweon Rhee & Pamela R. Haunschild, 2006. "The Liability of Good Reputation: A Study of Product Recalls in the U.S. Automobile Industry," Organization Science, INFORMS, vol. 17(1), pages 101-117, February.
- Lafferty, Barbara A. & Goldsmith, Ronald E., 2005. "Cause-brand alliances: does the cause help the brand or does the brand help the cause?," Journal of Business Research, Elsevier, vol. 58(4), pages 423-429, April.
- Dimitrios Buhalis & Alessandro Inversini, 2014. "Tourism Branding, Identity, Reputation Co-creation, and Word-of-Mouth in the Age of Social Media," Palgrave Macmillan Books, in: Marcello M. Mariani & Rodolfo Baggio & Dimitrios Buhalis & Christian Longhi (ed.), Tourism Management, Marketing, and Development, chapter 0, pages 15-40, Palgrave Macmillan.
- Bartikowski, Boris & Walsh, Gianfranco & Beatty, Sharon E., 2011. "Culture and age as moderators in the corporate reputation and loyalty relationship," Journal of Business Research, Elsevier, vol. 64(9), pages 966-972, September.
- Osakwe, Christian Nedu & Ruiz, Belén & Amegbe, Hayford & Chinje, Nathalie B. & Cheah, Jun-Hwa & Ramayah, T., 2020. "A multi-country study of bank reputation among customers in Africa: Key antecedents and consequences," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Annika Veh & Markus Göbel & Rick Vogel, 2019. "Corporate reputation in management research: a review of the literature and assessment of the concept," Business Research, Springer;German Academic Association for Business Research, vol. 12(2), pages 315-353, December.
- Gatzert, Nadine, 2015. "The impact of corporate reputation and reputation damaging events on financial performance: Empirical evidence from the literature," European Management Journal, Elsevier, vol. 33(6), pages 485-499.
- Yu-Muo Lee & Jin-Li Hu, 2018. "Integrated Approaches for Business Sustainability: The Perspective of Corporate Social Responsibility," Sustainability, MDPI, vol. 10(7), pages 1-20, July.
- Nick Lin-Hi & Igor Blumberg, 2018. "The Link Between (Not) Practicing CSR and Corporate Reputation: Psychological Foundations and Managerial Implications," Journal of Business Ethics, Springer, vol. 150(1), pages 185-198, June.
- Clara Pérez-Cornejo & Esther de Quevedo-Puente, 2023. "How corporate social responsibility mediates the relationship between corporate reputation and enterprise risk management: evidence from Spain," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 13(2), pages 363-383, June.
- Clara Pérez‐Cornejo & Esther de Quevedo‐Puente & Juan Bautista Delgado‐García, 2020. "Reporting as a booster of the corporate social performance effect on corporate reputation," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(3), pages 1252-1263, May.
- David Noack & Douglas R. Miller & Dustin Smith, 2019. "Let Me Make It Up to You: Understanding the Mitigative Ability of Corporate Social Responsibility Following Product Recalls," Journal of Business Ethics, Springer, vol. 157(2), pages 431-446, June.
- Lingli Luo & Xufei Ma & Zeyu Wang, 2022. "The moderate-reputation trap: Evidence from a Chinese cross-border business-to-business e-commerce portal," Asia Pacific Journal of Management, Springer, vol. 39(2), pages 395-432, June.
- Nohel Zaman & David M. Goldberg & Richard J. Gruss & Alan S. Abrahams & Siriporn Srisawas & Peter Ractham & Michelle M.H. Şeref, 2022. "Cross-Category Defect Discovery from Online Reviews: Supplementing Sentiment with Category-Specific Semantics," Information Systems Frontiers, Springer, vol. 24(4), pages 1265-1285, August.
- Sui-Hua Yu & Wan-Chen Liang, 2020. "Exploring the Determinants of Strategic Corporate Social Responsibility: An Empirical Examination," Sustainability, MDPI, vol. 12(6), pages 1-16, March.
- Yijing Wang & Guido Berens, 2015. "The Impact of Four Types of Corporate Social Performance on Reputation and Financial Performance," Journal of Business Ethics, Springer, vol. 131(2), pages 337-359, October.
- Ann-Christine Schulz & Miriam Flickinger, 2020. "Does CEO (over)compensation influence corporate reputation?," Review of Managerial Science, Springer, vol. 14(4), pages 903-927, August.
- E. Arikan & D. Kantur & C. Maden & E. Telci, 2016. "Investigating the mediating role of corporate reputation on the relationship between corporate social responsibility and multiple stakeholder outcomes," Quality & Quantity: International Journal of Methodology, Springer, vol. 50(1), pages 129-149, January.
- Salman Khan & Jacques Digout, 2018. "The Corporate Reputation Reporting Framework (CRRF)," Corporate Reputation Review, Palgrave Macmillan, vol. 21(1), pages 22-36, February.
- Izaskun Agirre Aramburu & Irune Gómez Pescador, 2019. "The Effects of Corporate Social Responsibility on Customer Loyalty: The Mediating Effect of Reputation in Cooperative Banks Versus Commercial Banks in the Basque Country," Journal of Business Ethics, Springer, vol. 154(3), pages 701-719, February.
- Izlem Gozukara & Osman Yildirim, 2015. "The Effect of Perceived Corporate Reputation of a Turkish University on Affective Commitment of Students," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 5(11), pages 78-93, November.
- Delgado García, Juan Bautista & De Quevedo Puente, Esther, 2016. "The complex link of city reputation and city performance. Results for fsQCA analysis," Journal of Business Research, Elsevier, vol. 69(8), pages 2830-2839.
- Rizwan Ali & Gao Lei Fu & Ramiz Ur Rehman, 2014. "Factors Influencing Customer Loyalty of Banking Industry: Empirical Evidence from Pakistan," International Journal of Learning and Development, Macrothink Institute, vol. 4(2), pages 9-26, June.
- Clara Pérez‐Cornejo & Pablo Rodríguez‐Gutiérrez & Esther de Quevedo‐Puente, 2023. "City reputation and the role of sustainability in cities," Sustainable Development, John Wiley & Sons, Ltd., vol. 31(3), pages 1444-1455, June.
- Amanpreet Kaur & Balwinder Singh, 2018. "Measuring the Immeasurable Corporate Reputation," Metamorphosis: A Journal of Management Research, , vol. 17(1), pages 53-64, June.
More about this item
JEL classification:
- R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
- Z0 - Other Special Topics - - General
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ibn:ibrjnl:v:15:y:2022:i:7:p:30. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Canadian Center of Science and Education (email available below). General contact details of provider: https://edirc.repec.org/data/cepflch.html .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.