IDEAS home Printed from https://ideas.repec.org/a/sae/metjou/v17y2018i1p53-64.html
   My bibliography  Save this article

Measuring the Immeasurable Corporate Reputation

Author

Listed:
  • Amanpreet Kaur
  • Balwinder Singh

Abstract

Research on any topic seems incomplete till the time a standardized measure for it is not evolved. Measuring intangible assets seems to be a challenging core for the financial academia. More specifically, assigning value to company’s reputation is subjective which confound researchers around the globe. Despite prolific research into this issue, its measurement still baffles the scholars, practitioners, and managers. Although large number of survey methods (like Fortune Most Admired Companies [FMAC] list) have been used extensively, but certain serious limitations of these methods, finally paved way for quantitative tools to measure corporate reputation. An endeavour has been made through current study to compile the efforts of various researchers, who developed proxies for measuring corporate reputation. Reputation of 500 Indian companies constituting BSE 500 index has been measured using six proxies, and Spearman correlation is computed among these proxies. It is interesting to observe that Indian companies are able to maintain their reputation over the years. The findings of the study clearly reveal that reputation research still lacks a concrete measurement. It is high time for the accounting standard setters to devise a framework for measuring and reporting corporate reputation as it has been widely acclaimed as an indispensable asset.

Suggested Citation

  • Amanpreet Kaur & Balwinder Singh, 2018. "Measuring the Immeasurable Corporate Reputation," Metamorphosis: A Journal of Management Research, , vol. 17(1), pages 53-64, June.
    • Handle: RePEc:sae:metjou:v:17:y:2018:i:1:p:53-64
    DOI: 10.1177/0972622518778210
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/0972622518778210
    Download Restriction: no
    File URL: https://libkey.io/10.1177/0972622518778210?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Vergin, Roger C. & Qoronfleh, M. W., 1998. "Corporate reputation and the stock market," Business Horizons, Elsevier, vol. 41(1), pages 19-26.
    2. Manuel Branco & Lúcia Rodrigues, 2006. "Corporate Social Responsibility and Resource-Based Perspectives," Journal of Business Ethics, Springer, vol. 69(2), pages 111-132, December.
    3. Kansal, Monika & Joshi, Mahesh & Batra, Gurdip Singh, 2014. "Determinants of corporate social responsibility disclosures: Evidence from India," Advances in accounting, Elsevier, vol. 30(1), pages 217-229.
    4. Sudhir Nanda & Thomas Schneeweis & Kristina Eneroth, 1996. "Corporate performance and firm perception: The British experience," European Financial Management, European Financial Management Association, vol. 2(2), pages 197-221, July.
    5. Mooweon Rhee & Pamela R. Haunschild, 2006. "The Liability of Good Reputation: A Study of Product Recalls in the U.S. Automobile Industry," Organization Science, INFORMS, vol. 17(1), pages 101-117, February.
    6. Diamond, Douglas W, 1991. "Monitoring and Reputation: The Choice between Bank Loans and Directly Placed Debt," Journal of Political Economy, University of Chicago Press, vol. 99(4), pages 689-721, August.
    7. Rodolphe Durand & Deborah Philippe, 2011. "The impact of norm-conforming behaviors on firm reputation," Post-Print hal-00609203, HAL.
    8. Hayagreeva Rao, 1994. "The Social Construction of Reputation: Certification Contests, Legitimation, and the Survival of Organizations in the American Automobile Industry: 1895–1912," Strategic Management Journal, Wiley Blackwell, vol. 15(S1), pages 29-44, December.
    9. Berger, Allen N & Udell, Gregory F, 1995. "Relationship Lending and Lines of Credit in Small Firm Finance," The Journal of Business, University of Chicago Press, vol. 68(3), pages 351-381, July.
    10. Stephen J. Brammer & Stephen Pavelin, 2006. "Corporate Reputation and Social Performance: The Importance of Fit," Journal of Management Studies, Wiley Blackwell, vol. 43(3), pages 435-455, May.
    11. Ran Zhang & Zabihollah Rezaee, 2009. "Do Credible Firms Perform Better in Emerging Markets? Evidence from China," Journal of Business Ethics, Springer, vol. 90(2), pages 221-237, December.
    12. Charles J. Hadlock & Joshua R. Pierce, 2010. "New Evidence on Measuring Financial Constraints: Moving Beyond the KZ Index," Review of Financial Studies, Society for Financial Studies, vol. 23(5), pages 1909-1940.
    13. Baker, Malcolm & Gompers, Paul A, 2003. "The Determinants of Board Structure at the Initial Public Offering," Journal of Law and Economics, University of Chicago Press, vol. 46(2), pages 569-598, October.
    14. Shefrin, Hersh & Statman, Meir, 1994. "Behavioral Capital Asset Pricing Theory," Journal of Financial and Quantitative Analysis, Cambridge University Press, vol. 29(3), pages 323-349, September.
    15. Yaiza García Padrón & Rosa María Cáceres Apolinario & Octavio Maroto Santana & María Concepción Verona Martel & Lourdes Jordán Sales, 2005. "Determinant factors of leverage: An empirical analysis of Spanish corporations," Journal of Risk Finance, Emerald Group Publishing, vol. 6(1), pages 60-68, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Varsha Sehgal & Naval Garg & Jagvinder Singh, 2023. "Impact of sustainability performance & reporting on a firm’s reputation," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, vol. 14(1), pages 228-240, February.
    2. ODUBUASI Augustine Chukwujekwu & ANENE Johnson I. & OKEKE Prince Chinedu, 2022. "Do Chief Executive Officer’s Attributes Impact on the Performance of Nigerian Firms?," Journal of Business Administration Research, Journal of Business Administration Research, Sciedu Press, vol. 11(2), pages 1-19, October.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Annika Veh & Markus Göbel & Rick Vogel, 2019. "Corporate reputation in management research: a review of the literature and assessment of the concept," Business Research, Springer;German Academic Association for Business Research, vol. 12(2), pages 315-353, December.
    2. Amanpreet Kaur & Balwinder Singh, 2021. "Does Firm’s Size Speak of Its Reputation? Indian Evidence," Global Business Review, International Management Institute, vol. 22(4), pages 1038-1053, August.
    3. Amanpreet Kaur & Balwinder Singh, 2018. "Corporate Reputation: Do Board Characteristics Matter? Indian Evidence," Indian Journal of Corporate Governance, , vol. 11(2), pages 122-134, December.
    4. Amanpreet Kaur & Balwinder Singh, 2019. "Does Investment in R&D Affect Firm Reputation: Indian Experience," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 5(2), pages 98-109, July.
    5. Wenlian Gao & Feifei Zhu & Kai Chen, 2023. "The role of bank lenders in firm leverage adjustments," Journal of Financial Research, Southern Finance Association;Southwestern Finance Association, vol. 46(1), pages 63-97, February.
    6. Amanpreet Kaur & Balwinder Singh, 2017. "Construing Reputation from Gender Diversity on Boards," Paradigm, , vol. 21(2), pages 111-125, December.
    7. Kim, Moshe & Surroca Aguilar, Jorge & Tribo Gine, José Antonio, 2009. "The effect of social capital on financial capital," INDEM - Working Paper Business Economic Series id-09-02, Instituto para el Desarrollo Empresarial (INDEM).
    8. Nick Lin-Hi & Igor Blumberg, 2018. "The Link Between (Not) Practicing CSR and Corporate Reputation: Psychological Foundations and Managerial Implications," Journal of Business Ethics, Springer, vol. 150(1), pages 185-198, June.
    9. Guney, Yilmaz & Karpuz, Ahmet & Ozkan, Neslihan, 2017. "R&D investments and credit lines," Journal of Corporate Finance, Elsevier, vol. 46(C), pages 261-283.
    10. Shu Feng & Chang Liu & Xiaoling Pu, 2022. "Connected Lending in Bank Lines of Credit," Journal of Financial Services Research, Springer;Western Finance Association, vol. 61(2), pages 187-216, April.
    11. Clara Pérez-Cornejo & Esther de Quevedo-Puente, 2023. "How corporate social responsibility mediates the relationship between corporate reputation and enterprise risk management: evidence from Spain," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 13(2), pages 363-383, June.
    12. Clara Pérez‐Cornejo & Esther de Quevedo‐Puente & Juan Bautista Delgado‐García, 2020. "Reporting as a booster of the corporate social performance effect on corporate reputation," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(3), pages 1252-1263, May.
    13. Meijui Sun & Ming-Chang Huang, 2022. "Does CSR reputation mitigate the impact of corporate social irresponsibility?," Asian Business & Management, Palgrave Macmillan, vol. 21(2), pages 261-285, April.
    14. Stewart R. Miller & Lorraine Eden & Dan Li, 2020. "CSR Reputation and Firm Performance: A Dynamic Approach," Journal of Business Ethics, Springer, vol. 163(3), pages 619-636, May.
    15. Ann-Christine Schulz & Miriam Flickinger, 2020. "Does CEO (over)compensation influence corporate reputation?," Review of Managerial Science, Springer, vol. 14(4), pages 903-927, August.
    16. Dwenger, Nadja & Fossen, Frank M. & Simmler, Martin, 2020. "Firms’ financial and real responses to credit supply shocks: Evidence from firm-bank relationships in Germany," Journal of Financial Intermediation, Elsevier, vol. 41(C).
    17. Pérez-Cornejo, Clara & de Quevedo-Puente, Esther & Delgado-García, Juan Bautista, 2019. "How to manage corporate reputation? The effect of enterprise risk management systems and audit committees on corporate reputation," European Management Journal, Elsevier, vol. 37(4), pages 505-515.
    18. Xueyan Dong & Jingyu Gao & Sunny Li Sun & Kangtao Ye, 2021. "Doing extreme by doing good," Asia Pacific Journal of Management, Springer, vol. 38(1), pages 291-315, March.
    19. Knyazeva, Anzhela & Knyazeva, Diana, 2012. "Does being your bank’s neighbor matter?," Journal of Banking & Finance, Elsevier, vol. 36(4), pages 1194-1209.
    20. Modina, Michele & Pietrovito, Filomena & Gallucci, Carmen & Formisano, Vincenzo, 2023. "Predicting SMEs’ default risk: Evidence from bank-firm relationship data," The Quarterly Review of Economics and Finance, Elsevier, vol. 89(C), pages 254-268.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:metjou:v:17:y:2018:i:1:p:53-64. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.