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Does Internet Information Influence Fund Investors’ Purchase Intention?

Author

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  • Ya-Hui Wang

Abstract

The Internet is now one of the most popular channels for investors to acquire investment related information. It raises a question: Will Internet information richness increases mutual fund investors’ perceived quality and decreases their perceived risk, which in turn influences investors’ perceived value and purchase intention? This paper investigate the relationships between Internet information richness, perceived quality, perceived risk, perceived value, and purchase intention through a questionnaire format. Results of his study can provide a reference for Internet information providers and mutual fund investors. Limitations and suggestions for future research are also provided.

Suggested Citation

  • Ya-Hui Wang, 2015. "Does Internet Information Influence Fund Investors’ Purchase Intention?," Review of Business and Finance Studies, The Institute for Business and Finance Research, vol. 6(2), pages 11-19.
    • Handle: RePEc:ibf:rbfstu:v:6:y:2015:i:2:p:11-19
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    References listed on IDEAS

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    More about this item

    Keywords

    Information Richness; Perceived Quality; Perceived Risk; Perceived Value; Purchase Intention;
    All these keywords.

    JEL classification:

    • G1 - Financial Economics - - General Financial Markets
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M5 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics

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