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The Mediating Role of Subjective Norms and Green Self-Efficacy in Marine Environmental Attitudes and Behaviors Among Chinese University Students

Author

Listed:
  • Yongtao Gan

    (Education, Institute of Higher Education Sciences, Shantou University, College Road 243, Jinping District, Shantou 515063, China)

  • Siyi Li

    (Education, Institute of Higher Education Sciences, Shantou University, College Road 243, Jinping District, Shantou 515063, China)

  • Chang Liu

    (Education, Institute of Higher Education Sciences, Shantou University, College Road 243, Jinping District, Shantou 515063, China)

  • Jing Deng

    (Education, Institute of Higher Education Sciences, Shantou University, College Road 243, Jinping District, Shantou 515063, China)

  • Jian Gao

    (Education, Institute of Higher Education Sciences, Shantou University, College Road 243, Jinping District, Shantou 515063, China)

Abstract

This study aimed to investigate how subjective norms (SNs) and green self-efficacy (GSE) mediate the relationship between marine environmental attitudes (MEAs) and environmentally friendly behavior (EFB) among Chinese undergraduates, using a cross-sectional survey of 673 university undergraduates from two universities in China. Structural equation modeling (SEM) was used to test the mediation effects between those four constructs. The results showed that SNs (β = 0.352, SE = 0.031, 95% CI [0.218, 0.421], p < 0.001) significantly mediated the relationship between MEA and EFB. In addition, GSE (β = 0.078, SE = 0.038, 95% CI [0.043, 0.091], p < 0.001) mediated the relationship between MEA and EFB to a lesser extent. These findings suggest that interventions targeting both SNs and GSE may be useful to promote greater levels of EFB among Chinese undergraduates, and underline the importance of considering gender, years at university, major field of study, and marine environmental courses when designing and evaluating intervention programs for Chinese undergraduates.

Suggested Citation

  • Yongtao Gan & Siyi Li & Chang Liu & Jing Deng & Jian Gao, 2025. "The Mediating Role of Subjective Norms and Green Self-Efficacy in Marine Environmental Attitudes and Behaviors Among Chinese University Students," Sustainability, MDPI, vol. 17(5), pages 1-14, March.
    • Handle: RePEc:gam:jsusta:v:17:y:2025:i:5:p:2224-:d:1605047
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    References listed on IDEAS

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    2. Husted, Bryan W. & Russo, Michael V. & Meza, Carlos E. Basurto & Tilleman, Suzanne G., 2014. "An exploratory study of environmental attitudes and the willingness to pay for environmental certification in Mexico," Journal of Business Research, Elsevier, vol. 67(5), pages 891-899.
    3. Franky Varah & Mirinchonme Mahongnao & Deep Jyoti Francis & Tuisem Shimrah, 2020. "Measuring environmental attitudes and behaviors: a study of undergraduate students in Delhi," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 103(1), pages 1291-1306, August.
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