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A Logistic Regression Model for the Analysis of Attitudes and Behaviours Towards Functional Foods Among Senior Consumers Aged 60+ Years

Author

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  • Anna Suszek

    (Department of Education and Student Affairs, Gdynia Maritime University, 81-225 Gdynia, Poland)

  • Sambor Guze

    (Department of Mathematics, Faculty of Navigation, Gdynia Maritime University, 81-225 Gdynia, Poland)

Abstract

The aim of this study was to establish models of attitudes and behaviours of senior consumers towards functional foods. Due to the ageing societies in modern Europe, it is crucial to identify opportunities to ensure the well-being of seniors. This is all the more important because, in every branch of the economy, this social group still plays a significant role in its operation. One method that seniors can use to promote their health is to include functional foods in their daily diets. Therefore, it is important to skilfully model this social group’s attitudes and behaviours. For this purpose, this article proposes models based on logarithmic regression. Due to its properties, on the one hand, this method is a scientist-friendly tool, and on the other hand, it allows for the accurate modelling of a real problem. The four analytical and forecasting models proposed in this article were based on survey research conducted in a distinct social group. The models characterise seniors’ food neophobia and attitudes towards functional foods according to independent descriptive variables that influence the dependent variable. Marketers should use the results obtained to prepare sales strategies for products and functional foods among seniors.

Suggested Citation

  • Anna Suszek & Sambor Guze, 2024. "A Logistic Regression Model for the Analysis of Attitudes and Behaviours Towards Functional Foods Among Senior Consumers Aged 60+ Years," Sustainability, MDPI, vol. 16(24), pages 1-21, December.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:24:p:11015-:d:1544649
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    References listed on IDEAS

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    1. Wadolowska, Lidia & Danowska-Oziewicz, Marzena & Stewart-Knox, Barbara & Vaz de Almeida, Maria Daniel, 2009. "Differences between older and younger Poles in functional food consumption, awareness of metabolic syndrome risk and perceived barriers to health improvement," Food Policy, Elsevier, vol. 34(3), pages 311-318, June.
    2. Dávid Szakos & László Ózsvári & Gyula Kasza, 2020. "Perception of Older Adults about Health-Related Functionality of Foods Compared with Other Age Groups," Sustainability, MDPI, vol. 12(7), pages 1-18, April.
    3. Tepper, Kelly, 1994. "The Role of Labeling Processes in Elderly Consumers' Responses to Age Segmentation Cues," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(4), pages 503-519, March.
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