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A Conceptualization of Tourists’ Food Behavior from a Habit Perspective

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  • Saerom Wang

    (Department of Hotel and Convention Management, Dong-Eui University, Busan 47340, Republic of Korea)

Abstract

This research aims to conceptually delineate how tourists make food consumption decisions in line with their home habits and why they may or may not follow their habitual trajectory. Grounded in an extensive review of the existing literature, concepts of habit and food behavior are synthesized to outline a series of propositions in explaining tourists’ food behavior from the habit perspective. Subsequently, a conceptual model is proposed for tourists’ food behavior and habits. Habit enacting factors have been identified in explicating the underlying processes through which tourists make food choices in line with their habits. This article highlights how tourists’ food behavior while on a trip can be dependent on their habitual food behavior at home. The findings of this research not only contribute to expanding the understanding regarding characteristics of habitual behavior that have been studied under limited contexts, but also establishes a theoretically valuable extension of prior research on tourists’ food behavior.

Suggested Citation

  • Saerom Wang, 2023. "A Conceptualization of Tourists’ Food Behavior from a Habit Perspective," Sustainability, MDPI, vol. 15(3), pages 1-16, February.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:3:p:2662-:d:1054630
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    References listed on IDEAS

    as
    1. Sheth, Jagdish, 2020. "Impact of Covid-19 on consumer behavior: Will the old habits return or die?," Journal of Business Research, Elsevier, vol. 117(C), pages 280-283.
    2. Naik, Narayan Y & Moore, Michael J, 1996. "Habit Formation and Intertemporal Substitution in Individual Food Consumption," The Review of Economics and Statistics, MIT Press, vol. 78(2), pages 321-328, May.
    3. Nadeem Ullah & Jawad Khan & Imran Saeed & Shagufta Zada & Shanchao Xin & Zhihao Kang & YiKe Hu, 2022. "Gastronomic Tourism and Tourist Motivation: Exploring Northern Areas of Pakistan," IJERPH, MDPI, vol. 19(13), pages 1-17, June.
    4. Mauricio Carvache-Franco & Miguel Orden-Mejía & Wilmer Carvache-Franco & María del Carmen Lapo & Orly Carvache-Franco, 2022. "Gastronomy Motivations as Predictors of Satisfaction at Coastal Destinations," Sustainability, MDPI, vol. 14(18), pages 1-13, September.
    5. Adwait Khare & J. Jeffrey Inman, 2006. "Habitual Behavior in American Eating Patterns: The Role of Meal Occasions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 32(4), pages 567-575, March.
    6. Yu-I Lee & Ching-Hsun Chang & Yu-Shan Chen, 2013. "The influence of novelty, flexibility, and synergy of package tours on tourist satisfaction: an analysis of structural equation modeling (SEM)," Quality & Quantity: International Journal of Methodology, Springer, vol. 47(4), pages 1869-1882, June.
    7. Aimee Drolet & Wendy Wood, 2017. "Introduction to Special Issue: The Habit-Driven Consumer," Journal of the Association for Consumer Research, University of Chicago Press, vol. 2(3), pages 275-278.
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