IDEAS home Printed from https://ideas.repec.org/a/pal/palcom/v9y2022i1d10.1057_s41599-022-01102-x.html
   My bibliography  Save this article

The impact of digital technology on changing consumer behaviours with special reference to the home furnishing sector in Singapore

Author

Listed:
  • Easwaramoorthy Rangaswamy

    (Amity Global Institute)

  • Nishad Nawaz

    (Kingdom University)

  • Zhou Changzhuang

    (FortyTwo Pte. Ltd.)

Abstract

The impact of digital technology has altered consumers’ choices for decades, which has fostered large amounts of eCommerce, including in the home furnishing business. Furthermore, due to the Coronavirus disease (COVID-19) pandemic, consumer behaviours have changed, with consumer satisfaction influencing purchasing initiatives and decision-making online. There is insufficient research on online purchasing behaviours in the home furnishing sector in the context of Singapore. The advent of digitisation and the emergence of marketing through digital platforms compared to offline marketing have changed purchasing behaviours regarding home furnishing in Singapore. Research designs and methods, including realism philosophies, deductive approaches, a quantitative research method, a cross-sectional analysis in a descriptive research design and a questionnaire research instrument, were applied to the current study. The findings show a critical trend: consumers prefer an omnichannel approach when purchasing furniture, thereby enhancing competitive costs and personalisation designs and services. Consumers expect advantages both online and offline to maximise the benefits of their purchasing.

Suggested Citation

  • Easwaramoorthy Rangaswamy & Nishad Nawaz & Zhou Changzhuang, 2022. "The impact of digital technology on changing consumer behaviours with special reference to the home furnishing sector in Singapore," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-10, December.
    • Handle: RePEc:pal:palcom:v:9:y:2022:i:1:d:10.1057_s41599-022-01102-x
    DOI: 10.1057/s41599-022-01102-x
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41599-022-01102-x
    File Function: Abstract
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1057/s41599-022-01102-x?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Sheth, Jagdish, 2020. "Impact of Covid-19 on consumer behavior: Will the old habits return or die?," Journal of Business Research, Elsevier, vol. 117(C), pages 280-283.
    2. Cruz-Cárdenas, Jorge & Zabelina, Ekaterina & Guadalupe-Lanas, Jorge & Palacio-Fierro, Andrés & Ramos-Galarza, Carlos, 2021. "COVID-19, consumer behavior, technology, and society: A literature review and bibliometric analysis," Technological Forecasting and Social Change, Elsevier, vol. 173(C).
    3. Hoyer, Wayne D. & Kroschke, Mirja & Schmitt, Bernd & Kraume, Karsten & Shankar, Venkatesh, 2020. "Transforming the Customer Experience Through New Technologies," Journal of Interactive Marketing, Elsevier, vol. 51(C), pages 57-71.
    4. Chowdhury, Priyabrata & Paul, Sanjoy Kumar & Kaisar, Shahriar & Moktadir, Md. Abdul, 2021. "COVID-19 pandemic related supply chain studies: A systematic review," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 148(C).
    5. Usai, A. & Fiano, F. & Messeni Petruzzelli, A. & Paoloni, P. & Farina Briamonte, M. & Orlando, B., 2021. "Unveiling the impact of the adoption of digital technologies on firms’ innovation performance," Journal of Business Research, Elsevier, vol. 133(C), pages 327-336.
    6. Jafari-Sadeghi, Vahid & Garcia-Perez, Alexeis & Candelo, Elena & Couturier, Jerome, 2021. "Exploring the impact of digital transformation on technology entrepreneurship and technological market expansion: The role of technology readiness, exploration and exploitation," Journal of Business Research, Elsevier, vol. 124(C), pages 100-111.
    7. Jessen, Alexander & Hilken, Tim & Chylinski, Mathew & Mahr, Dominik & Heller, Jonas & Keeling, Debbie Isobel & de Ruyter, Ko, 2020. "The playground effect: How augmented reality drives creative customer engagement," Journal of Business Research, Elsevier, vol. 116(C), pages 85-98.
    8. Jain, Ritu & Jain, Kokil & Behl, Abhishek & Pereira, Vijay & Del Giudice, Manlio & Vrontis, Demetris, 2022. "Mainstreaming fashion rental consumption: A systematic and thematic review of literature," Journal of Business Research, Elsevier, vol. 139(C), pages 1525-1539.
    9. Cleveland, Mark & McCutcheon, Georgia, 2022. "‘Antiglobalscapes’: A cross-national investigation of the nature and precursors of consumers’ apprehensions towards globalization," Journal of Business Research, Elsevier, vol. 138(C), pages 170-184.
    10. Sharma, Varinder M. & Klein, Andreas, 2020. "Consumer perceived value, involvement, trust, susceptibility to interpersonal influence, and intention to participate in online group buying," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    11. Berman, Barry & Pollack, Debra, 2021. "Strategies for the successful implementation of augmented reality," Business Horizons, Elsevier, vol. 64(5), pages 621-630.
    12. Gauri, Dinesh K. & Jindal, Rupinder P. & Ratchford, Brian & Fox, Edward & Bhatnagar, Amit & Pandey, Aashish & Navallo, Jonathan R. & Fogarty, John & Carr, Stephen & Howerton, Eric, 2021. "Evolution of retail formats: Past, present, and future," Journal of Retailing, Elsevier, vol. 97(1), pages 42-61.
    13. Matarazzo, Michela & Penco, Lara & Profumo, Giorgia & Quaglia, Roberto, 2021. "Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective," Journal of Business Research, Elsevier, vol. 123(C), pages 642-656.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Raquel Ruiz-Rodríguez & Marta Ortiz-de-Urbina-Criado & Rafael Ravina-Ripoll, 2023. "Neuroleadership: a new way for happiness management," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-14, December.
    2. Zheng Zhang & Xuexin Li, 2024. "Does dispositional awe promote customer citizenship behaviours? The multiple mediating effects of construal level and social connectedness," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-17, December.
    3. Namal Mete Kaan & Tufan Cenk & Köksal Kemal & Mert İbrahim Sani, 2023. "The Effect of Market and Technological Turbulence on Innovation Performance in Nascent Enterprises: The Moderating Role of Entrepreneur’s Courage," Economics - The Open-Access, Open-Assessment Journal, De Gruyter, vol. 17(1), pages 1-19.
    4. Jiang, Airu, 2023. "The impact of digital finance on online shopping," Finance Research Letters, Elsevier, vol. 56(C).
    5. Jennifer Yee-Shan Chang & Rupam Konar & Jun-Hwa Cheah & Xin-Jean Lim, 2024. "Does privacy still matter in smart technology experience? A conditional mediation analysis," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(1), pages 71-86, March.
    6. Sorin Gavrila Gavrila & Cristina Blanco González-Tejero & José Andrés Gómez Gandía & Antonio de Lucas Ancillo, 2023. "The impact of automation and optimization on customer experience: a consumer perspective," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-10, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Su, Jingqin & Zhang, Yajie & Wu, Xianyun, 2023. "How market pressures and organizational readiness drive digital marketing adoption strategies' evolution in small and medium enterprises," Technological Forecasting and Social Change, Elsevier, vol. 193(C).
    2. Ali Zackery & Joseph Amankwah-Amoah & Zahra Heidari Darani & Shiva Ghasemi, 2022. "COVID-19 Research in Business and Management: A Review and Future Research Agenda," Sustainability, MDPI, vol. 14(16), pages 1-32, August.
    3. Zahoor, Nadia & Zopiatis, Anastasios & Adomako, Samuel & Lamprinakos, Grigorios, 2023. "The micro-foundations of digitally transforming SMEs: How digital literacy and technology interact with managerial attributes," Journal of Business Research, Elsevier, vol. 159(C).
    4. Liukai Wang & Caiting Wang & Larisa Yarovaya & Heshu Huang, 2024. "Trade credit and corporate digital transformation: The role of managerial ability," The Financial Review, Eastern Finance Association, vol. 59(3), pages 779-806, August.
    5. Jiang, Kangqi & Du, Xinyi & Chen, Zhongfei, 2022. "Firms' digitalization and stock price crash risk," International Review of Financial Analysis, Elsevier, vol. 82(C).
    6. Vieira, Valter Afonso & Rafael, Diego Nogueira & Agnihotri, Raj, 2022. "Augmented reality generalizations: A meta-analytical review on consumer-related outcomes and the mediating role of hedonic and utilitarian values," Journal of Business Research, Elsevier, vol. 151(C), pages 170-184.
    7. Xiao Han & Yang Zheng, 2022. "Driving Elements of Enterprise Digital Transformation Based on the Perspective of Dynamic Evolution," Sustainability, MDPI, vol. 14(16), pages 1-19, August.
    8. Karolina Werner-Lewandowsk & Piotr Lubinski & Jolanta Sloniec, 2021. "The Effect of Covid-19 on Consumer Behavior in Poland - Preliminary Research Results," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 405-416.
    9. Grewal, Dhruv & Benoit, Sabine & Noble, Stephanie M. & Guha, Abhijit & Ahlbom, Carl-Philip & Nordfält, Jens, 2023. "Leveraging In-Store Technology and AI: Increasing Customer and Employee Efficiency and Enhancing their Experiences," Journal of Retailing, Elsevier, vol. 99(4), pages 487-504.
    10. Dash, Ganesh & Alharthi, Majed & Albarrak, Mansour & Aggarwal, Shalini, 2024. "Saudi millennials’ panic buying behavior during pandemic and post-pandemic: Role of social media addiction and religious values and commitment," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
    11. Hu, Jinjin & Huo, Dong & Wu, Delin, 2024. "Digital economy development and venture capital networks: Empirical evidence from China," Technological Forecasting and Social Change, Elsevier, vol. 203(C).
    12. Huang, Heshu & Wang, Caiting & Wang, Liukai & Yarovaya, Larisa, 2023. "Corporate digital transformation and idiosyncratic risk: Based on corporate governance perspective," Emerging Markets Review, Elsevier, vol. 56(C).
    13. Xiang, Guopeng & Peng, Mixiang & Tang, Fei & Liu, Yuan, 2024. "Unpacking the impact of entrepreneurial learning on business model innovation in internet startups: Mediating roles of digital capabilities," Technology in Society, Elsevier, vol. 77(C).
    14. Blanco-González, Alicia & Cachón-Rodríguez, Gabriel & Hernández-Perlines, Felipe & Prado-Román, Camilo, 2023. "Effects of social responsibility on legitimacy and revisit intention: The moderating role of anxiety," Journal of Business Research, Elsevier, vol. 157(C).
    15. Szász, Levente & Bálint, Csaba & Csíki, Ottó & Nagy, Bálint Zsolt & Rácz, Béla-Gergely & Csala, Dénes & Harris, Lloyd C., 2022. "The impact of COVID-19 on the evolution of online retail: The pandemic as a window of opportunity," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
    16. Marino-Romero, Jorge Alberto & Palos-Sánchez, Pedro R. & Velicia-Martín, Félix, 2024. "Evolution of digital transformation in SMEs management through a bibliometric analysis," Technological Forecasting and Social Change, Elsevier, vol. 199(C).
    17. Debao Dai & Shengnan Han & Min Zhao & Jiaping Xie, 2023. "The Impact Mechanism of Digital Transformation on the Risk-Taking Level of Chinese Listed Companies," Sustainability, MDPI, vol. 15(3), pages 1-20, January.
    18. Youliang Yan & Maochuan Wang & Jieji Lai, 2024. "Does corporate digitalization promote labor investment efficiency? Evidence from Chinese listed companies," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-16, December.
    19. Monika Imschloss & Martin Schwemmle, 2024. "Value creation in post-pandemic retailing: a conceptual framework and implications," Journal of Business Economics, Springer, vol. 94(6), pages 851-889, August.
    20. Eleonora Maria & Michele Simoni & Giuseppe Pedeliento & Marco Galvagno, 2021. "The long Covid effect in marketing and consumer research," Italian Journal of Marketing, Springer, vol. 2021(4), pages 297-303, December.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palcom:v:9:y:2022:i:1:d:10.1057_s41599-022-01102-x. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: https://www.nature.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.