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The long Covid effect in marketing and consumer research

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Listed:
  • Eleonora Maria

    (University of Padova)

  • Michele Simoni

    (University of Naples “Parthenope”)

  • Giuseppe Pedeliento

    (University of Bergamo)

  • Marco Galvagno

    (University of Catania)

Abstract

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Suggested Citation

  • Eleonora Maria & Michele Simoni & Giuseppe Pedeliento & Marco Galvagno, 2021. "The long Covid effect in marketing and consumer research," Italian Journal of Marketing, Springer, vol. 2021(4), pages 297-303, December.
    • Handle: RePEc:spr:ijmark:v:2021:y:2021:i:4:d:10.1007_s43039-021-00041-w
    DOI: 10.1007/s43039-021-00041-w
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    References listed on IDEAS

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    1. Sharma, Abhinav & Shin, Hakseung & Santa-María, María Jesús & Nicolau, Juan Luis, 2021. "Hotels' COVID-19 innovation and performance," Annals of Tourism Research, Elsevier, vol. 88(C).
    2. Bogers, Marcel & Hadar, Ronen & Bilberg, Arne, 2016. "Additive manufacturing for consumer-centric business models: Implications for supply chains in consumer goods manufacturing," Technological Forecasting and Social Change, Elsevier, vol. 102(C), pages 225-239.
    3. Sheth, Jagdish, 2020. "Impact of Covid-19 on consumer behavior: Will the old habits return or die?," Journal of Business Research, Elsevier, vol. 117(C), pages 280-283.
    4. Giandomenico Domenico & Annamaria Tuan & Marco Visentin, 2021. "Linguistic drivers of misinformation diffusion on social media during the COVID-19 pandemic," Italian Journal of Marketing, Springer, vol. 2021(4), pages 351-369, December.
    5. Marco Bettiol & Mauro Capestro & Eleonora Maria & Stefano Micelli, 2021. "Reacting to the COVID-19 pandemic through digital connectivity with customers: the Italian experience," Italian Journal of Marketing, Springer, vol. 2021(4), pages 305-330, December.
    6. Ebersberger, Bernd & Kuckertz, Andreas, 2021. "Hop to it! The impact of organization type on innovation response time to the COVID-19 crisis," Journal of Business Research, Elsevier, vol. 124(C), pages 126-135.
    7. Valeria Belvedere & Elisa Martina Martinelli & Annalisa Tunisini, 2021. "Getting the most from E-commerce in the context of omnichannel strategies," Italian Journal of Marketing, Springer, vol. 2021(4), pages 331-349, December.
    8. Giacomo Del Chiappa & Ilenia Bregoli & Marcello Atzeni, 2021. "Uncovering knowledge on travel behaviour during COVID-19: a convergent parallel mixed-methods study in the context of Italy," Italian Journal of Marketing, Springer, vol. 2021(4), pages 393-419, December.
    9. Daniela Corsaro & Isabella Maggioni & Mirko Olivieri, 2021. "Sales and marketing automation in the post-Covid-19 scenario: value drivers in B2B relationships," Italian Journal of Marketing, Springer, vol. 2021(4), pages 371-392, December.
    10. Pantano, Eleonora & Pizzi, Gabriele & Scarpi, Daniele & Dennis, Charles, 2020. "Competing during a pandemic? Retailers’ ups and downs during the COVID-19 outbreak," Journal of Business Research, Elsevier, vol. 116(C), pages 209-213.
    11. Cruz-Cárdenas, Jorge & Zabelina, Ekaterina & Guadalupe-Lanas, Jorge & Palacio-Fierro, Andrés & Ramos-Galarza, Carlos, 2021. "COVID-19, consumer behavior, technology, and society: A literature review and bibliometric analysis," Technological Forecasting and Social Change, Elsevier, vol. 173(C).
    12. Chiara Cannavale & Lorenza Claudio & Michele Simoni, 2021. "How social innovations spread globally through the process of reverse innovation: a case-study from the South Korea," Italian Journal of Marketing, Springer, vol. 2021(4), pages 421-440, December.
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    Cited by:

    1. Niccolò Piccioni, 2023. "From physical to metaversal events: An exploratory study," Italian Journal of Marketing, Springer, vol. 2023(2), pages 119-134, June.

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