Getting the most from E-commerce in the context of omnichannel strategies
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DOI: 10.1007/s43039-021-00037-6
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Cited by:
- Hyo Geun Song & Hyeon Jo, 2023. "Understanding the Continuance Intention of Omnichannel: Combining TAM and TPB," Sustainability, MDPI, vol. 15(4), pages 1-20, February.
- Salim Moussa, 2022. "The propagation of error: retracted articles in marketing and their citations," Italian Journal of Marketing, Springer, vol. 2022(1), pages 11-36, March.
- Eleonora Maria & Michele Simoni & Giuseppe Pedeliento & Marco Galvagno, 2021. "The long Covid effect in marketing and consumer research," Italian Journal of Marketing, Springer, vol. 2021(4), pages 297-303, December.
- Yixin Sun & Hoekyung Jung, 2024. "Machine Learning (ML) Modeling, IoT, and Optimizing Organizational Operations through Integrated Strategies: The Role of Technology and Human Resource Management," Sustainability, MDPI, vol. 16(16), pages 1-27, August.
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Keywords
E-commerce; Omnichannel; Marketing; Logistics; Supply Chain Management; Distribution channel; Value density;All these keywords.
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