Designing a seamless shopping journey through omnichannel retailer integration
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DOI: 10.1016/j.jbusres.2022.06.031
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- Helen Cocco & Nathalie Demoulin, 2022. "Designing a seamless shopping journey through omnichannel retailer integration," Post-Print hal-03977218, HAL.
References listed on IDEAS
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- S, Sreejesh, 2024. "Integrated banking channel service quality (IBCSQ): Role of IBCSQ for building consumers' relationship quality and brand equity," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
- Fan, Hua & Gao, Wei & Han, Bing, 2023. "Are AI chatbots a cure-all? The relative effectiveness of chatbot ambidexterity in crafting hedonic and cognitive smart experiences," Journal of Business Research, Elsevier, vol. 156(C).
- Zheng, Lu & Li, Yongfa, 2024. "Customer journey design in omnichannel retailing: Examining the effect of autonomy-competence-relatedness in brand relationship building," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
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Keywords
Seamless shopping journey; Omnichannel; Retailer integration; Customer engagement; Retailer switching; Basket size;All these keywords.
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