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Consequences of Psychological Benefits in the Context of Eco-Friendly Indoor Smart Farm Restaurants: The Moderating Role of Curiosity

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Listed:
  • Kyuhyeon Joo

    (The College of Hospitality and Tourism Management, Sejong University, Seoul 05006, Republic of Korea)

  • Heather Markham Kim

    (The College of Hospitality and Tourism Management, Sejong University, Seoul 05006, Republic of Korea)

  • Jinsoo Hwang

    (The College of Hospitality and Tourism Management, Sejong University, Seoul 05006, Republic of Korea)

Abstract

This study was designed in order to understand the psychological benefits of an indoor smart farm restaurant, which is a restaurant that operates a smart farm inside the restaurant. The study more specifically proposes a conceptual framework that includes psychological benefits, attitudes, and future engagement. In addition, this study investigated whether the impact of psychological benefits on attitude is moderated by curiosity. The data was collected from 317 participants in South Korea. The results revealed that warm glow, nature experiences, and self-expressive benefits positively influenced attitude. Also, attitude, warm glow, and self-expressive benefits significantly affected future engagement. Lastly, the effect of psychological benefits on attitudes is moderated by curiosity.

Suggested Citation

  • Kyuhyeon Joo & Heather Markham Kim & Jinsoo Hwang, 2023. "Consequences of Psychological Benefits in the Context of Eco-Friendly Indoor Smart Farm Restaurants: The Moderating Role of Curiosity," Sustainability, MDPI, vol. 15(21), pages 1-18, October.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:21:p:15496-:d:1271851
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    References listed on IDEAS

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