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Corporate Social Responsibility and Social Network Analysis: Unionized Workers’ Perceptions

Author

Listed:
  • Felipe Lillo-Viedma

    (Department of Economics and Business Administration, Universidad Católica del Maule, Avda. San Miguel 3605, Talca 3466706, Chile)

  • Pedro Severino-González

    (Department of Economics and Business Administration, Universidad Católica del Maule, Avda. San Miguel 3605, Talca 3466706, Chile)

  • Valentin Santander-Ramírez

    (Accounting Studies and Research Center, Economics and Business Department, Universidad de Talca, Avda. Lircay s/n, Talca 3466706, Chile)

  • Leidy Y. García

    (Faculty of Economics and Business, Universidad de Talca, Avda. Lircay s/n, Talca 3466706, Chile)

  • Nataly Guiñez-Cabrera

    (Department of Business Administration, Universidad del Bío-Bío, Avda. Andrés Bello 720, Casilla 447, Chillán 37800708, Chile)

  • Nicolás Astorga-Bustos

    (Auditing and Administration School, Universidad Católica del Maule, Carmen 375, Curicó 3344158, Chile)

Abstract

Corporate social responsibility (CSR) is a concept which has been approached from various perspectives and application areas. One of these areas regards how individuals perceive this concept and how their own personal characteristics define a given vision of business responsibility. The present study seeks to explore connections between individuals’ sociodemographic characteristics and CSR perception. By using unionized workers as research subjects, analysis techniques applied in Social Media and models based on metric spaces, we explore the attitudes of these subjects towards CSR. Both empirical and theoretical results provide evidence for the existence of a well-behaved relation between sociodemographic aspects and CSR dimensions, which future studies could approach in more depth using techniques based on machine learning.

Suggested Citation

  • Felipe Lillo-Viedma & Pedro Severino-González & Valentin Santander-Ramírez & Leidy Y. García & Nataly Guiñez-Cabrera & Nicolás Astorga-Bustos, 2022. "Corporate Social Responsibility and Social Network Analysis: Unionized Workers’ Perceptions," Sustainability, MDPI, vol. 14(7), pages 1-15, April.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:7:p:4320-:d:787513
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    References listed on IDEAS

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