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The Effect of Knowledge Management on the Sustainability of Technology-Driven Businesses in Emerging Markets: The Mediating Role of Social Media

Author

Listed:
  • Mehdi Tajpour

    (Department of Industrial Management, Faculty of Management, University of Tehran, North Kargar Avenue, Tehran 1411713114, Iran)

  • Elahe Hosseini

    (Department of Business Administration, Faculty of Economics, Management & Accounting, Yazd University, Yazd 8915818411, Iran)

  • Maliheh Mohammadi

    (Department of Entrepreneurship, Faculty of Entrepreneurship, University of Tehran, Tehran 1439813141, Iran)

  • Behrooz Bahman-Zangi

    (Department of Entrepreneurship, Faculty of Entrepreneurship, University of Tehran, Tehran 1439813141, Iran)

Abstract

Sustainability is a fundamental principle for human resource management worldwide. This study aimed to examine the effect of knowledge management components on the sustainability of technology-driven businesses mediated by social media in emerging markets. This descriptive-correlational study was conducted in April 2022. The statistical population comprised 537 businesses, and the sample size (estimated using Cochran’s formula) was 224 research and development employees. A 25-item questionnaire scored on a 5-point Likert scale was administered to collect data, which were analyzed in SmartPLS 3. The findings showed that for technology-driven businesses to be in a sustainable environment, knowledge management components must be applied in all parts of the company. The application of knowledge management creates value and a sustainable competitive advantage in a dynamic environment. Furthermore, effective participation in the organizational social network can activate knowledge management and create value. Thus, knowledge acquisition through social media optimizes learning and ideation, and for technology-driven companies that lack resources, this acquisition enables development and sustainability in a dynamic environment.

Suggested Citation

  • Mehdi Tajpour & Elahe Hosseini & Maliheh Mohammadi & Behrooz Bahman-Zangi, 2022. "The Effect of Knowledge Management on the Sustainability of Technology-Driven Businesses in Emerging Markets: The Mediating Role of Social Media," Sustainability, MDPI, vol. 14(14), pages 1-15, July.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:14:p:8602-:d:862370
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