IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v100y2019icp86-99.html
   My bibliography  Save this article

Entrepreneurial marketing dimensions and SMEs performance

Author

Listed:
  • Sadiku-Dushi, Nora
  • Dana, Léo-Paul
  • Ramadani, Veland

Abstract

When traditional marketing practices are unsuitable for small and medium enterprises, entrepreneurs have to unlearn traditional principles and replace them with new innovative thoughts and actions, such as entrepreneurial marketing (EM). This paper examines the impact of EM dimensions on small and medium-sized enterprises (SMEs) in Kosovo. Findings reveal that respondents tend to be highly opportunity focused and understand the importance of resource leveraging. While value creation is seen as a very important entrepreneurial marketing dimension, respondents are reserved with respect to taking risks; furthermore, they do not tend to be proactive, innovative nor customer oriented. Finally, the limitations of the study and the suggestions for future research are provided.

Suggested Citation

  • Sadiku-Dushi, Nora & Dana, Léo-Paul & Ramadani, Veland, 2019. "Entrepreneurial marketing dimensions and SMEs performance," Journal of Business Research, Elsevier, vol. 100(C), pages 86-99.
    • Handle: RePEc:eee:jbrese:v:100:y:2019:i:c:p:86-99
    DOI: 10.1016/j.jbusres.2019.03.025
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296319301973
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2019.03.025?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Bandara, KBTUK & Jayasundara, JMSB & Naradda Gamage, Sisira Kumara & Ekanayake, EMS & Rajapackshe, PSK & Abeyrathne, GAKNJ & Prasanna, RPIR, 2020. "Entrepreneurial Marketing & Performance of Small & Medium Enterprises in Developed and Developing Economies: A Conceptual Exploration," MPRA Paper 104341, University Library of Munich, Germany.
    2. Mohammad Rashed Hasan Polas & Valliappan Raju, 2021. "Technology and Entrepreneurial Marketing Decisions During COVID-19," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 22(2), pages 95-112, June.
    3. Abebe Techan Tolossa & Manjit Singh & Raj Kumar Gautam, 2024. "Unveiling the Nexus: the crucial role of competitive advantage in bridging entrepreneurial marketing practices and sustainable firm performance in small and medium enterprises," Journal of Innovation and Entrepreneurship, Springer, vol. 13(1), pages 1-24, December.
    4. Edi Suandi & Herri & Yulihasri & Syafrizal, 2023. "Evaluating the relationship between entrepreneurial marketing, competitive advantage, and Islamic banks performance," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(3), pages 599-614, September.
    5. Theoneste Manishimwe & Lukman Raimi & Chidnma Julius Azubuike, 2022. "Customer-centric influence of entrepreneurial marketing on business performance of hotels in Nigeria during the COVID-19 crisis," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 21(6), pages 668-683, December.
    6. Jalal Rajeh Hanaysha, 2023. "Exploring the Relationship between Entrepreneurial Marketing Dimensions, Brand Equity and SME Growth," IIM Kozhikode Society & Management Review, , vol. 12(1), pages 22-38, January.
    7. Md. Nazmus Sakib & Mustafa Raza Rabbani & Iqbal Thonse Hawaldar & Mohammad Abdul Jabber & Jubait Hossain & Mohammad Sahabuddin, 2022. "Entrepreneurial Competencies and SMEs’ Performance in a Developing Economy," Sustainability, MDPI, vol. 14(20), pages 1-18, October.
    8. Tsionas, Mike & Patel, Pankaj C. & Guedes, Maria João, 2022. "Endogenous efficiency of the dynamic profit maximization in the intertemporal production models of venture behavior," International Journal of Production Economics, Elsevier, vol. 246(C).
    9. Alin Stancu & Alina Filip & Mihai Ioan Roșca & Daniela Ioniță & Raluca Căplescu & Andrei Cânda & Laura Daniela Roșca, 2020. "Value Creation Attributes—Clustering Strategic Options for Romanian SMEs," Sustainability, MDPI, vol. 12(17), pages 1-18, August.
    10. Andreas Fürst & Mika Gabrielsson & Peter Gabrielsson & Jana-Kristin Prigge, 2023. "The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy," Journal of the Academy of Marketing Science, Springer, vol. 51(5), pages 966-989, September.
    11. Islam Elgammal & Mashhour Hani Baeshen & Ghada Talat Alhothali, 2022. "Entrepreneurs’ Responses to COVID-19 Crisis: A Holistic Dynamic Capabilities Perspective in the Saudi Food and Beverage Sector," Sustainability, MDPI, vol. 14(20), pages 1-22, October.
    12. Zina Arabeche & Ahlem Soudani & Mohsen Brahmi & Luigi Aldieri & Concetto Paolo Vinci & Mohammed El Amine Abdelli, 2022. "Entrepreneurial Orientation, Organizational Culture and Business Performance in SMEs: Evidence from Emerging Economy," Sustainability, MDPI, vol. 14(9), pages 1-20, April.
    13. Khaula Alkaabi & Veland Ramadani & Jusuf Zeqiri, 2024. "Universities, Entrepreneurial Ecosystem, and Family Business Performance: Evidence from the United Arab Emirates," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(2), pages 5511-5538, June.
    14. Mehdi Tajpour & Fatemeh Dekamini & Shima SafarMohammadluo & Moein Norouzi Movahed & Farzaneh madadpour, 2025. "The impact of innovation management on the sustainability of small and medium enterprises with the role of entrepreneurship mediation," International Entrepreneurship and Management Journal, Springer, vol. 21(1), pages 1-19, December.
    15. Amin, Hindu Jibril, 2021. "Effect of Entrepreneurial Marketing Dimensions on Small and Medium Enterprises Performance in Nasarawa State," OSF Preprints n483y, Center for Open Science.
    16. Jalal Rajeh Hanaysha & Mohammed Emad Al-Shaikh, 2022. "An Examination of Entrepreneurial Marketing Dimensions and Firm Performance in Small and Medium Enterprises," Sustainability, MDPI, vol. 14(18), pages 1-17, September.
    17. Moradi, Masoud & Badrinarayanan, Vishag, 2021. "The effects of brand prominence and narrative features on crowdfunding success for entrepreneurial aftermarket enterprises," Journal of Business Research, Elsevier, vol. 124(C), pages 286-298.
    18. Buccieri, Dominic & Park, JiEun, 2022. "Entrepreneurial marketing and reconfiguration towards post-entry performance: Moderating effects of market dynamism and entry mode," Journal of Business Research, Elsevier, vol. 148(C), pages 89-100.
    19. Gliga, Gabriela & Evers, Natasha, 2023. "Marketing capability development through networking – An entrepreneurial marketing perspective," Journal of Business Research, Elsevier, vol. 156(C).
    20. Mehdi Tajpour & Elahe Hosseini & Maliheh Mohammadi & Behrooz Bahman-Zangi, 2022. "The Effect of Knowledge Management on the Sustainability of Technology-Driven Businesses in Emerging Markets: The Mediating Role of Social Media," Sustainability, MDPI, vol. 14(14), pages 1-15, July.
    21. Zhang, Jian & Eid, Riyad & Agag, Gomaa & Chen, Chunxiao & Fu, Ruibing, 2024. "Exploring the link between entrepreneurial passion and SMEs retailers’ performance: The role of exploration and exploitation under different cultural contexts," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
    22. Rrezon Lajçi & Gentrit Berisha & Besnik Krasniqi, 2024. "Making of intrapreneurial managers: Investigating unethical behavior, risk-taking, and decision-making speed as antecedents," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 20(2), pages 53-74.
    23. Imen Ouragini & Lassaad Lakhal, 2024. "The Impact of Entrepreneurial Marketing on The Firm Performance," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(2), pages 6003-6025, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:100:y:2019:i:c:p:86-99. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.