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Preferences and Tourism Development under Uncertainty: An Empirical Study

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  • Zhou Lu

    (Zhejiang Yuexiu University of Foreign Language, Dongpuzhen Qunxian Middle Road No. 2801, Shaoxing 312000, China
    School of Economics, Tianjin University of Commerce, Tianjin 300134, China)

  • Haiwei Li

    (School of Economics, Tianjin University of Commerce, Tianjin 300134, China)

  • Chi Keung Marco Lau

    (Teesside University Business School, Teesside University, Middlesbrough TS1 3BX, UK)

  • Aliyu Buhari Isah

    (Huddersfield Business School, University of Huddersfield, Huddersfield HD1 3DH, UK)

Abstract

Using the Global Preferences Survey dataset, this paper examines the effects of six measures of preferences (altruism, negative reciprocity, patience, positive reciprocity, risk-taking, and trust) on the per capita international tourist arrivals and the per capita incoming tourist receipts. The data focus on 74 countries for the period from 1995 to 2019. The paper finds that citizens’ trust is positively related to tourism development, and its impact is statistically significant. This evidence indicates that a country with a higher level of trust in other nations’ people attracts more tourists and generates higher tourism receipts.

Suggested Citation

  • Zhou Lu & Haiwei Li & Chi Keung Marco Lau & Aliyu Buhari Isah, 2021. "Preferences and Tourism Development under Uncertainty: An Empirical Study," Sustainability, MDPI, vol. 13(5), pages 1-9, February.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:5:p:2534-:d:506403
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    References listed on IDEAS

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    3. Caliendo, Marco & Fossen, Frank & Kritikos, Alexander, 2012. "Trust, positive reciprocity, and negative reciprocity: Do these traits impact entrepreneurial dynamics?," Journal of Economic Psychology, Elsevier, vol. 33(2), pages 394-409.
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    Cited by:

    1. Andra Poruțiu & Olivia Paula Tirpe & Camelia Oroian & Valentin C. Mihai & Gabriela O. Chiciudean & Daniel I. Chiciudean & Crina Poruțiu, 2021. "Analysis on Tourists’ Preferences for Rural Tourism Destinations in Romania," Societies, MDPI, vol. 11(3), pages 1-12, August.
    2. Armindo Frias & Erza Raskova & Álvaro Costa & João Cabral, 2021. "Obtaining Data Values from Tourist Preferences," Sustainability, MDPI, vol. 13(18), pages 1-15, September.

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