IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v13y2021i3p1279-d487117.html
   My bibliography  Save this article

Signals of Hotel Effort on Enhancing IAQ and Booking Intention: Effect of Customer’s Body Mass Index Associated with Sustainable Marketing in Tourism

Author

Listed:
  • Baifeng Sun

    (Indoor Environment & Health Sub-committee, The Chinese Society of Environmental Sciences, 54 Hong Lian Nan Cun, Haidian District, Beijing 100082, China)

  • Leon Yongdan Liu

    (Business School, Central South University, Lu Shan Nan Lu 932, Yue Lu District, Changsha 410083, China)

  • Wilco Waihung Chan

    (School of Hotel Management, Macau Institute for Tourism Studies, Colina de Mong-ha, Macao 999078, China)

  • Carol Xiaoyue Zhang

    (Department of Marketing, University of Nottingham, NG8 1BB Jubilee Campus, Wollaton Road, Nottingham NG8 1BB, UK)

  • Xingqi Chen

    (School of Hotel & Tourism Management, Hong Kong Polytechnic University, Hung Hom, Hong Kong 999077, China)

Abstract

Since outdoor air pollutants may penetrate into hotels, indoor air quality (IAQ) has recently developed as an important criterion for tourists’ decision to choose traveling destinations and for business travelers to select accommodation. Thus, some hoteliers have raised concerns about the negative effects of emerging air quality issues on guests’ experience and are willing to invest in improving the IAQ. Unlike the hotel’s currently offered services and products which are observable, the improved IAQ is almost invisible and the mitigation technology of air pollutants is new to hoteliers, consumers and researchers in tourism. Hence, the search and understanding of the relationship of signals communicating hotel’s effort on air quality enhancement and booking intention plus the mediating and moderating factors become the main objective of the research and can fill the knowledge gap plus meet the practical need. The study found that the more reinforced IAQ effort included in the website presentation, the higher the travelers’ booking intention. The travelers’ trust in the hotel partially mediated the relationship between travelers’ perception of reinforced IAQ effort input by hoteliers and their booking intention. Further, the study finds that the enhancement of online booking intention does exist in a segment of travelers who are high health-conscious. Additionally, the influence of health-conscious traveler’s perception of hotel IAQ enhancement effort via the portal on the dependent variable—hotel booking intention was statistically significant. The findings enable hotel managers to have a deeper understanding of the relationship between the potential customers’ booking intention on hotel rooms and the online marketing communication signals mediated by their trust in the hotel’s cleaning air effort. The results can serve as a reference for designing more effective marketing communication programs and channels for hotels’ endeavor to improve indoor air quality, especially sustaining the tourism development in the post-epidemic era. Additionally, the study unveils some applied measures in improving hotel air quality not being documented in hospitality and tourism journals.

Suggested Citation

  • Baifeng Sun & Leon Yongdan Liu & Wilco Waihung Chan & Carol Xiaoyue Zhang & Xingqi Chen, 2021. "Signals of Hotel Effort on Enhancing IAQ and Booking Intention: Effect of Customer’s Body Mass Index Associated with Sustainable Marketing in Tourism," Sustainability, MDPI, vol. 13(3), pages 1-20, January.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:3:p:1279-:d:487117
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/13/3/1279/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/13/3/1279/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Bharat Anand & Ron Shachar, 2009. "Targeted advertising as a signal," Quantitative Marketing and Economics (QME), Springer, vol. 7(3), pages 237-266, September.
    2. Alan Pomering & Lester W. Johnson, 2018. "Building Sustainability into Services Marketing: Expanding Decision-Making from a Mix to a Matrix," Sustainability, MDPI, vol. 10(9), pages 1-12, August.
    3. Lam, Shun Yin & Shankar, Venkatesh, 2014. "Asymmetries in the Effects of Drivers of Brand Loyalty Between Early and Late Adopters and Across Technology Generations," Journal of Interactive Marketing, Elsevier, vol. 28(1), pages 26-42.
    4. John R. Rossiter, 2011. "Measurement for the Social Sciences," Springer Books, Springer, number 978-1-4419-7158-6, September.
    5. Newsom, Jason T. & McFarland, Bentson H. & Kaplan, Mark S. & Huguet, Nathalie & Zani, Brigid, 2005. "The health consciousness myth: implications of the near independence of major health behaviors in the North American population," Social Science & Medicine, Elsevier, vol. 60(2), pages 433-437, January.
    6. Joseph E. Stiglitz, 2002. "Information and the Change in the Paradigm in Economics," American Economic Review, American Economic Association, vol. 92(3), pages 460-501, June.
    7. Benedicktus, Ray L. & Brady, Michael K. & Darke, Peter R. & Voorhees, Clay M., 2010. "Conveying Trustworthiness to Online Consumers: Reactions to Consensus, Physical Store Presence, Brand Familiarity, and Generalized Suspicion," Journal of Retailing, Elsevier, vol. 86(4), pages 322-335.
    8. Wynne W. Chin & Barbara L. Marcolin & Peter R. Newsted, 2003. "A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption Study," Information Systems Research, INFORMS, vol. 14(2), pages 189-217, June.
    9. Garay, Lluís & Font, Xavier & Pereira-Moliner, Jorge, 2017. "Understanding sustainability behaviour: The relationship between information acquisition, proactivity and performance," Tourism Management, Elsevier, vol. 60(C), pages 418-429.
    10. Sparks, Beverley A. & Browning, Victoria, 2011. "The impact of online reviews on hotel booking intentions and perception of trust," Tourism Management, Elsevier, vol. 32(6), pages 1310-1323.
    11. Boulding, William & Kirmani, Amna, 1993. "A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(1), pages 111-123, June.
    12. Ruth N. Bolton, 1993. "Pretesting Questionnaires: Content Analyses of Respondents' Concurrent Verbal Protocols," Marketing Science, INFORMS, vol. 12(3), pages 280-303.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Mohammad Arar & Chuloh Jung, 2022. "Analyzing the Perception of Indoor Air Quality (IAQ) from a Survey of New Townhouse Residents in Dubai," Sustainability, MDPI, vol. 14(22), pages 1-18, November.
    2. Zhifeng Shen & Xirui Yang & Chunlu Liu & Junjie Li, 2021. "Assessment of Indoor Environmental Quality in Budget Hotels Using Text-Mining Method: Case Study of Top Five Brands in China," Sustainability, MDPI, vol. 13(8), pages 1-24, April.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yeh, Ching-Hsuan & Wang, Yi-Shun & Yieh, Kaili, 2016. "Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives," International Journal of Information Management, Elsevier, vol. 36(3), pages 245-257.
    2. Pappas, Nikolaos, 2016. "Marketing strategies, perceived risks, and consumer trust in online buying behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 29(C), pages 92-103.
    3. Loureiro, Sandra M.C. & Cavallero, Luisa & Miranda, Francisco Javier, 2018. "Fashion brands on retail websites: Customer performance expectancy and e-word-of-mouth," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 131-141.
    4. Nguyen, Phong Thanh & Nguyen, Linh Thi My, 2022. "Understanding platform market value through decentralization governance — An integrative model from signaling and mechanism design theory," Technological Forecasting and Social Change, Elsevier, vol. 183(C).
    5. Lei, Jing & de Ruyter, Ko & Wetzels, Martin, 2008. "Consumer Responses to Vertical Service Line Extensions," Journal of Retailing, Elsevier, vol. 84(3), pages 268-280.
    6. Nora Moran, 2020. "Illusion of safety: How consumers underestimate manipulation and deception in online (vs. offline) shopping contexts," Journal of Consumer Affairs, Wiley Blackwell, vol. 54(3), pages 890-911, September.
    7. Chuah, Stephanie Hui-Wen & Marimuthu, Malliga & Kandampully, Jay & Bilgihan, Anil, 2017. "What drives Gen Y loyalty? Understanding the mediated moderating roles of switching costs and alternative attractiveness in the value-satisfaction-loyalty chain," Journal of Retailing and Consumer Services, Elsevier, vol. 36(C), pages 124-136.
    8. Li, Yuanshuo & Zhang, Zili & Pedersen, Susanne & Liu, Xudong & Zhang, Ziqiong, 2023. "The influence of relative popularity on negative fake reviews: A case study on restaurant reviews," Journal of Business Research, Elsevier, vol. 162(C).
    9. Zhang, Jianhong & Nijhof, André & Zaman, Syeda Sazia & Dutta, Mitul & Yesmin, Sakila, 2020. "What drives parents to consider center-based child care for their children? The case of Bangladesh," Children and Youth Services Review, Elsevier, vol. 108(C).
    10. Liu, Qian & Shao, Zhen & Fan, Weiguo, 2018. "The impact of users’ sense of belonging on social media habit formation: Empirical evidence from social networking and microblogging websites in China," International Journal of Information Management, Elsevier, vol. 43(C), pages 209-223.
    11. Rod Mccoll & Yann Truong & Antonella La Rocca, 2019. "Service guarantees as a base for positioning in B2B," Post-Print hal-02326105, HAL.
    12. Jael, Paul, 2019. "Does Marginal Productivity Mean Anything in Real Economic Life ?," MPRA Paper 97968, University Library of Munich, Germany, revised Jan 2020.
    13. Hazem Ali & Ting Chen & Yunhong Hao, 2021. "Sustainable Manufacturing Practices, Competitive Capabilities, and Sustainable Performance: Moderating Role of Environmental Regulations," Sustainability, MDPI, vol. 13(18), pages 1-19, September.
    14. Suwelack, Thomas & Hogreve, Jens & Hoyer, Wayne D., 2011. "Understanding Money-Back Guarantees: Cognitive, Affective, and Behavioral Outcomes," Journal of Retailing, Elsevier, vol. 87(4), pages 462-478.
    15. Catherine Locatelli & Sylvain Rossiaud, 2011. "A neoinstitutionalist interpretation of the changes in the Russian oil model," Post-Print halshs-00631115, HAL.
    16. Claudio Vitari & Elisabetta Raguseo, 2016. "Big data value and financial performance: an empirical investigation [Digital data, dynamic capability and financial performance: an empirical investigation in the era of Big Data]," Post-Print halshs-01923271, HAL.
    17. Sharma, Mahak & Antony, Rose & Sehrawat, Rajat & Cruz, Angel Contreras & Daim, Tugrul U., 2022. "Exploring post-adoption behaviors of e-service users: Evidence from the hospitality sector /online travel services," Technology in Society, Elsevier, vol. 68(C).
    18. von Davier, Z. & Bahrs, E., 2008. "Leistungsorientierte Lohngestaltung in der Landwirtschaft - Ergebnisse einer empirischen Analyse," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 43, March.
    19. Nitin Walia & Mark Srite & Wendy Huddleston, 2016. "Eyeing the web interface: the influence of price, product, and personal involvement," Electronic Commerce Research, Springer, vol. 16(3), pages 297-333, September.
    20. Mario Silic & Andrea Back, 2016. "The Influence of Risk Factors in Decision-Making Process for Open Source Software Adoption," International Journal of Information Technology & Decision Making (IJITDM), World Scientific Publishing Co. Pte. Ltd., vol. 15(01), pages 151-185, January.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:13:y:2021:i:3:p:1279-:d:487117. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.