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Bridging the Intention–Behavior Gap: Effect of Altruistic Motives on Developers’ Action towards Green Redevelopment of Industrial Brownfields

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  • Guangmin Zhang

    (School of Civil Engineering, Xi’an University of Architecture and Technology, Xi’an 710055, China)

  • Yang Zhang

    (School of Management, Xi’an University of Architecture and Technology, Xi’an 710055, China)

  • Wei Tian

    (School of Civil Engineering, Xi’an University of Architecture and Technology, Xi’an 710055, China)

  • Huimin Li

    (School of Civil Engineering, Xi’an University of Architecture and Technology, Xi’an 710055, China)

  • Ping Guo

    (School of Civil Engineering, Xi’an University of Architecture and Technology, Xi’an 710055, China)

  • Fangfang Ye

    (School of Management, Xi’an University of Architecture and Technology, Xi’an 710055, China)

Abstract

Green redevelopment (GR) is a promising strategy to deal with industrial brownfields, this sustainable initiation usually fails to be implemented practically in China. Thus, investigating the driving mechanism of developer’s GR behavior, as executors of renovation project, is quite essential. The study introduced formative constructs perceived risk (PR) and perceived cost (PC), integrated them with theory of planned behavior (TPB), and extended them by adding two altruistic motives, awareness of responsibility (AR) and awareness of consequence (AC), as moderation variables to explore the bridging role of altruistic motives in GR’s intention–behavior gap. Based on 156 developers-oriented field surveys, the study conducted data analysis through partial least square structural equation modeling. It interestingly showed that subjective norm could primarily affect developers’ GR behavior, while perceived behavior control is not a significant influencing factor. Meanwhile, adding PR and PC as the additional constructs significantly increased the explanatory power of standard TPB model. Furthermore, the conclusion confirmed altruistic motives AR can distinctly adjust the relationship between GR intention and behavior, whereas AC has no such effect. These findings provide a scientific theoretical basis and a targeted path reference for promoting GR of industrial brownfields.

Suggested Citation

  • Guangmin Zhang & Yang Zhang & Wei Tian & Huimin Li & Ping Guo & Fangfang Ye, 2021. "Bridging the Intention–Behavior Gap: Effect of Altruistic Motives on Developers’ Action towards Green Redevelopment of Industrial Brownfields," Sustainability, MDPI, vol. 13(2), pages 1-16, January.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:2:p:977-:d:482932
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    References listed on IDEAS

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    1. Yang Zhang & Xiaomeng Luo & Shuqing Wang & Chang Liu, 2023. "Green Redevelopment of Industrial Brownfields: Driving Mechanism and Model," Sustainability, MDPI, vol. 15(23), pages 1-15, November.
    2. Yang Zhang & Fangfang Ye & Guangmin Zhang, 2021. "Determinants of Green Regeneration of Industrial Brownfield under Ecological Security Constraints: Model and Empirical Analysis Based on Grounded Theory," Sustainability, MDPI, vol. 13(20), pages 1-14, October.
    3. Prescott C. Ensign & Shawn Roy & Tom Brzustowski, 2021. "Decisions by Key Office Building Stakeholders to Build or Retrofit Green in Toronto’s Urban Core," Sustainability, MDPI, vol. 13(12), pages 1-31, June.
    4. Maria Bostenaru Dan & Magdalena Maria Bostenaru-Dan, 2021. "Greening the Brownfields of Thermal Power Plants in Rural Areas, an Example from Romania, Set in the Context of Developments in the Industrialized Country of Germany," Sustainability, MDPI, vol. 13(7), pages 1-18, March.
    5. Xiaodan Wang & Xin Wang & Tinghui Huang & Limin Liu & Xiaohui Chen & Xin Yang & Jia Lu & Hanxi Wang, 2023. "Relationship between the Latent Profile of Online Socially Regulated Learning and Collaborative Learning Motivation," Sustainability, MDPI, vol. 16(1), pages 1-16, December.
    6. Xintian Wang & Zhangchi Wang & Yan Li, 2022. "Internet Use on Closing Intention–Behavior Gap in Green Consumption—A Mediation and Moderation Theoretical Model," IJERPH, MDPI, vol. 20(1), pages 1-20, December.

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